Publications

Publications

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  • 10 Jan 2012
  • First Look

First Look: January 10

  PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock View Details
Keywords: Sean Silverthorne
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • September 2014
  • Article

Advancing Consumer Neuroscience

By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
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  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

  Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords: Martha Lagace
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which... View Details
Keywords: Dina Gerdeman
  • Web

Courses - Entrepreneurship

The course will provide insight as to how the interests of other important constituencies— employees, potential and actual investors, business partners, suppliers, and distribution channels—constrain and contribute to an entrepreneur’s... View Details
  • June 2019
  • Case

Rachael Ray: Cooking Up a Brand

By: Boris Groysberg, Robin Abrahams and Kerry Herman
Rachael Ray built a remarkable career and brand, first as a cooking personality, and then as a lifestyle maven. This case explores her early career, decisions taken along the way, and the successes she achieved in publishing, television and as a spokesperson. As her... View Details
Keywords: Personal Development and Career; Decision Choices and Conditions; Brands and Branding; Entrepreneurship
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  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

established experiments, engage with synthetic customers, and potentially uncover consumer insights for market research. A recurring theme that emerged was the prospect that, at least in the near future,... View Details
Keywords: by Rachel Layne; Information Technology
  • Program

Managing Innovation

companies across the globe. With new insight into innovation processes, you will be ready to take action and lead a highly creative, innovation-focused culture that can consistently deliver results. This program is eligible for the... View Details
  • January 15, 2019
  • Article

Is Your Company's Strategy Aligned with Your Ownership Model?

By: Josh Baron
The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details
Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage
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  • Program

Disruptive Innovation

works and determine when to invest in core versus disruptive business models. As you gain insight into the ways that evolving industries, technologies, and competitive forces can affect your business, you will be better prepared to... View Details
  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

book, coauthored with Michael B. Horn (HBS MBA '06) and Curtis W. Johnson, shows how the theory of disruptive innovation-which in a nutshell explains why organizations experience difficulty with particular types of innovation and how they might systematically... View Details
Keywords: by Martha Lagace; Education
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

provide insights for marketers and the advertising industry. Until as recently as last year, for instance, most Internet advertising had been Web-sponsored, promoting firms such as Internet service... View Details
Keywords: by Peter K. Jacobs
  • 03 May 2016
  • First Look

First Look, May 3, 2016

professional domains, readers gain insight into why teaming across fields is so challenging, and what leaders can do to help. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50682 May 2016 Harvard Business Review Learn to... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

preview COP29, the upcoming UN Climate Change Conference in Baku, Azerbaijan. With their extensive experience in climate negotiations and industry collaboration, Paul and Tom share insights on how COP29 fits into the broader climate... View Details
  • 22 Jun 2021
  • Blog Post

Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. Political activism has been slower in coming. In recent years, however,... View Details
Keywords: All Industries
  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

already being used in HBS Executive Education classrooms, with more to be made available this fall. As the world's developing economies continue to shift and grow, the Creating Emerging Markets project documents those changes and offer... View Details
Keywords: by Julia Hanna
  • Program

Leading Change and Organizational Renewal

and managing change, this program prepares you to drive organizational evolution and innovation as the business environment rapidly evolves. You will gain new insight into the strategies used by top global companies to eliminate... View Details
  • Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop operations and service features... View Details