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  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • Research Summary

Social Innovation

My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

  • Summer 2012
  • Article

Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

By: Arthur A. Daemmrich
The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details
Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States
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  • 26 Jul 2023
  • Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

higher. The risks of shortcuts in a time crunch More men hold jobs in STEM—short for science, technology, engineering, and mathematics— professions at this level than women. With the tiered calling system, recruiters were more likely to pay View Details
Keywords: by Rachel Layne
  • summer 2008
  • Article

Corporate Social Responsibility Through an Economic Lens

By: Forest L. Reinhardt, Robert N. Stavins and Richard H.K. Vietor
Business leaders, government officials, and academics are focusing considerable attention on the concept of "corporate social responsibility" (CSR), particularly in the realm of environmental protection. Beyond complete compliance with environmental regulations, do... View Details
Keywords: Profit; Governance Compliance; Governing Rules, Regulations, and Reforms; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Environmental Sustainability
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  • 04 Aug 2009
  • First Look

First Look: August 4

aggressively managing their own tax liabilities and those of their portfolio firms. We investigate the latter assertion based on a sample of private firms for which there is financial statement data available. We first document that firms... View Details
Keywords: Martha Lagace
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

methods—and with attention to ecosystems—we are watching “up close and personal” as managers build innovation labs or corporate accelerators to facilitate innovation in their companies. We are interested... View Details
Keywords: by Martha Lagace
  • Web

Named Fellowship Funds - Alumni

investor at Coatue Management, a technology-sector hedge fund. Previously, he worked at Vector Capital Management LP in San Francisco and at Goldman Sachs International in London. Originally from Norway, Abrahamsen earned an undergraduate... View Details
  • 2010
  • Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

rainbow everyone sees out there." Now, of course, the economic bubble has burst, the "easy money" is gone, and managers are worrying about how to stay competitive in the new world economy that has emerged. It's time, once... View Details
Keywords: by Martha Lagace
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

than the attention span of the organization—so long that other high priority initiatives by necessity will distract the organization from completing the effort. As venture capitalist John Doerr has said, “time is the enemy of... View Details
Keywords: by James Heskett
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 2016
  • Working Paper

Shareholder Activism on Sustainability Issues

By: Jody Grewal, George Serafeim and Aaron Yoon
Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address... View Details
Keywords: Sustainability; Activism; Activist Investors; Activist Shareholder; Corporate Social Responsibility; Environment; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Corporate Governance; Business and Shareholder Relations; Investment Activism
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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness; the importance of View Details
Keywords: by HBS Staff
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

authors also teamed to write The Magic of Innovation, published in the European Business Review earlier this year. A Magical Process Thomke maintains that innovative managers looking to create successful new products or services can... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • Web

Strategy - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Article The International Empirics of Management By: Daniela Scur, Scott Ohlmacher, John Van Reenen, Morten Bennedsen, Nick Bloom, Ali... View Details
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

Contending with that value maximization approach is "stakeholder theory" which says that managers should make decisions so as to take into account all of the interests of all stakeholders in a firm. (Stakeholders, he notes,... View Details
Keywords: by Michael C. Jensen
  • 2009
  • Article

Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations

By: Christopher Marquis and Julie Battilana
We develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has shifted away from understanding... View Details
Keywords: Globalized Firms and Management; Business and Community Relations; Local Range; Civil Society or Community; Power and Influence
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  • Web

Organizational Behavior - Faculty & Research

Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2016 Distinguished Scholar Award Organization Development & Change Division, Academy of Management By: Michael Tushman More... View Details
  • June 2017
  • Case

Waze Connected Citizens Program

By: Mitchell Weiss and Alissa Davies
Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details
Keywords: Public Entrepreneurship; Waze; Public-Private Partnerships; Scaling Technology Ventures; Di-Ann Eisnor; Paige Fitzgerald; Noam Bardin; Ehud Shabtai; Cities; Traffic; Crowdsourcing; API; Scaling Innovation; Entrepreneurship; Public Sector; Information Technology; Transportation; Growth Management; Transportation Industry; Israel; Indonesia; United States; Brazil; Los Angeles; Kentucky
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