Law And Artificial Intelligence - Publications - Faculty & Research

Isamar Troncoso

Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

Keywords: e-commerce industry; high technology; retailing

01 May 2024
What Do You Think?

(Illustration created using image generated by Midjourney, an artificial intelligence tool.) Last month, I posted a column in HBS Working Knowledge titled, “What’s Enough to Make Us Happy?” Over the last few... View Details

Keywords: by James Heskett

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note 5 Companies Where Employees Move Up the Ladder Fast Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image note: Illustration was created using art... View Details

Keywords: by Kara Baskin

11 Jun 2024
In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details

Keywords: by Avery Forman

24 Jul 2023
Research & Ideas

Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

workforce, since an ever-growing proportion of college and graduate school enrollees are women, he adds. This planning is even more necessary with the advent of Artificial View Details

Keywords: by Kara Baskin

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

Pandemic Changed the Way We Collaborate Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created by HBSWK using images generated by Midjourney, an artificial View Details

Keywords: by Ben Rand

02 Apr 2024
What Do You Think?

What's Enough to Make Us Happy?

(Image created with Midjourney, an artificial intelligence tool) Happiness, an elusive condition we all want to experience, is a popular topic. It’s a complex subject. It may or may not require everything... View Details

Keywords: by James Heskett

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Karen G. Mills Could artificial intelligence help small business owners gain the insights they need to operate more efficiently and grow? In the updated edition of Fintech,... View Details

17 Jun 2014
First Look

First Look: June 17

paper discusses five trends in technology-enabled transportation innovation: connected vehicles; connected roads; big data analytics in air transportation; Intelligent Transportation Systems; and innovation... View Details

Keywords: Sean Silverthorne

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

part of drivers: “Whether people utilize automated vehicles is not just a matter of how they view the technology in a vacuum, but it's how they view it in relation to themselves,” says De Freitas, who is also director of HBS’s Ethical View Details

Keywords: by Rachel Layne; Transportation; Auto

Program

Competing in the Age of Digital Platforms

artificial intelligence further propels the opportunity and need to leverage a platform model for competitive advantage. AI companies are evolving into the next generation of... View Details

Web

Marketing - Doctoral

Johnson Ferreira Ayelet Israeli Michael Lingzhi Li Edward McFowland III Antonio Moreno Seth Neel Elisabeth C. Paulson Isamar Troncoso Jeremy Yang Shunyuan Zhang Artificial intelligence Julian De Freitas... View Details

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Generation of Fans? How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) 3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook Feedback or ideas to share? Email the... View Details

Keywords: by Avery Forman; Sports

Web

Faculty & Advisors - MBA

role, he led licensing, partnering and M&A activities as well as the corporate strategy and competitive intelligence functions. Additionally, at various points during his time... View Details

02 Apr 2024
Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

Conquered Fast Fashion—and Forged a New Business Model Have We Seen the Peak of Just-in-Time Inventory Management? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created using images generated by Midjourney, an View Details

Keywords: by Michael Blanding; Fashion

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

generative artificial intelligence (AI) explodes, companies face balancing individual privacy, coveted data insights, and the law—all while pursuing competitive advantage. Eva... View Details

Keywords: by Rachel Layne; Technology; Information Technology

28 Mar 2024
News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

06 Jun 2024
Research & Ideas

How Younger Immigrants Gain an Edge in American Business

to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created using images from AdobeStock/ Brad Pict and generated by Midjourney, an artificial View Details

Keywords: by Rachel Layne

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

experiment with generative artificial intelligence (AI)—ramifications of its use on practice are just starting to be examined. The research sheds light on the biases that digital platforms, whether a simple... View Details

Keywords: by Ben Rand; Health

Publications