Green Marketing - Publications - Faculty & Research

01 Dec 2010
News

Making a Difference

closely with actor Marlon Brando before his death in 2004 to create a development plan for Brando’s 1,500-acre Tahitian atoll. When the forty-unit project is completed in 2012, the resort will be virtually carbon neutral and a showcase for View Details

Keywords: Roger Thompson; meta

19 Jun 2018
Research Event

Has Environmental Sustainability Lost its Relevance?

iPhoto For businesses and other organizations seeking to overcome roadblocks to sustainability over the last few decades, much can be learned from the debates I heard at the recent Harvard Business School conference, Understanding and Overcoming Roadblocks to... View Details

Keywords: by Geoffrey G. Jones; Energy

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details

01 Feb 1998
News

Not Your Typical Business Conference

Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice to... View Details

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

of our interview with authors Rajiv Lal and José B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. Sean Silverthorne: What is happening to the shopping mall? According to... View Details

Keywords: by Sean Silverthorne; Retail

19 Jan 2022
In Practice

7 Trends to Watch in 2022

to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon NFTs, for example, could really... View Details

Keywords: by HBS News

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

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19 Dec 2014
Research & Ideas

China’s Complicated Relationship With Mother Nature

has long been following and chronicling the rising superpower's complicated relationship with Mother Nature. His new case study, China's Environmental Challenge, tells of a great nation at a critical crossroad: moving toward leading the world's View Details

Keywords: Re: William C. Kirby; Manufacturing

01 Sep 2010
News

Fair Trade

far more on fragrances and skin care than Americans, who in turn spend far more on color cosmetics than Europeans. The Asia-Pacific region is a modest market for fragrance, accounting for only 6 percent of the world fragrance market, but... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

16 Mar 2023
Blog Post

HySynergy and Crossbridge Energy

with two shipping companies weighing green fuel options such as ammonia, methanol, and hydrogen. We also heard from a transmission system operator (TSO) that is in the process of expanding pipeline infrastructure for a hydrogen future. A... View Details

26 Oct 2017
News

Can Farming Save the Planet?

we had built an $86 million wind farm.” Going Green Wiviott has been focused on helping the environment for a long time. He received his undergraduate degree in environmental studies from Dartmouth and then founded an environmental... View Details

Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

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27 Mar 2012
First Look

First Look: March 27

case:http://cb.hbsp.harvard.edu/cb/product/912030-PDF-ENG PAREXEL International Corp. (A) Regina E. Herzlinger and Natalie KindredHarvard Business School Case 311-068 Despite severe market turmoil, in 2001, the biopharmaceutical contract... View Details

Keywords: Carmen Nobel

Web

From the Director | Baker Library

Sterling, Managing Director, Administrative and Educational Affairs, Dean’s Office. As co-chairs of the Case Centennial Celebration, they have offered their expertise and time for which we are most grateful. We would like to thank Brian Kenny, HBS Chief View Details

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

opportunities. While most of the IRA takes the form of incentives and tax credits, there are also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the... View Details

01 Mar 2014
News

Case Study: Gazelle's New Predators

million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone carriers." But naturally, the... View Details

Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

Vacuum is commercializing technology developed at Harvard that mimics the ocean's natural process of absorbing C02 using renewable electricity. Click Here to Watch Alumni Track Winner: FleetZeroSteven Henderson, MBA 2016Fleetzero is building a fleet of electric ships... View Details

February 2018 (Revised August 2018)
Case

Blue Haven Initiative: The PEGAfrica Investment

By: Vikram S. Gandhi, Caitlin Reimers Brumme and Amram Migdal

This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons’ motivations for using her family wealth to start a family office focused on impact investing,... View Details

Keywords: Impact Investing; Family Office; Development; International Development; International Development Investing; Development Fund; Sustainability; Solar Energy; Solar; Pay As You Go; PAYG; MFI; Social Venture; Business Ventures; Acquisition; Business Growth and Maturation; Business Startups; Economics; Development Economics; Energy; Energy Conservation; Energy Sources; Renewable Energy; Social Entrepreneurship; Finance; Assets; Asset Pricing; Capital; Capital Budgeting; Capital Structure; Venture Capital; Cash; Cash Flow; Currency; Currency Exchange Rate; Equity; Private Equity; Financial Instruments; Debt Securities; Stock Shares; Financing and Loans; Microfinance; International Finance; Investment; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Price; Geography; Geographic Location; Emerging Markets; Ownership; Ownership Stake; Private Ownership; Social Enterprise; Value; Valuation; Value Creation; Energy Industry; Financial Services Industry; Green Technology Industry; Africa; United States

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03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

long-running family agricultural businesses: emphasizing high-quality raw materials, building close relationships with farmers, and spending on vigorous marketing and advertising. Born To Innovate Born in 1968, Francesco was full of... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details