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Show Results For
- All HBS Web
(535)
- People (2)
- News (131)
- Research (306)
- Multimedia (1)
- Faculty Publications (200)
- 27 May 2014
- First Look
First Look: May 27
and shapers of, beauty ideals. It uses case studies of three prominent firms to support the argument. During the nineteenth century, Coty and other French firms imagined Paris... View Details
Keywords: Sean Silverthorne
- 21 Sep 2016
- News
Fashion’s Transparent Translator
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
- 16 Apr 2021
- Blog Post
Shekeyla Caldwell Sandore: Why 'A Name Like Mine' Matters
a different name. As a child I told my mother that I wanted to be named Nicole—no one ever made fun of, or misunderstood, the name Nicole. I hurt for my mom when I said that to her. She chose a special, beautiful name for me, View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
trusts. Read the paper: http://www.tandfonline.com/doi/abs/10.1080/03585522.2011.617574 Working PapersWhen to Sell Your Idea: Theory and Evidence from the Movie Industry Author:Hong Luo Abstract How... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
Water, Water Everywhere
"Just like everything from cosmetics to sugar, water is bought, repackaged, and sold," according to CBS MarketWatch (August 13, 1999). "Today, it's become an especially big business - a $300 billion one - as... View Details
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 25 Mar 2014
- First Look
First Look: March 25
describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using... View Details
Keywords: Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
discriminate, and that piracy may even result in higher profits to Microsoft! Finally, the paper investigates the societal welfare consequences of OSS availability by comparing different industry structures... View Details
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (A)
Fruhan, William E., Jr. "American Distilling Co. (A)." Harvard Business School Case 281-008, July 1981. (Revised December 1984.)
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United... View Details
Keywords: by Martha Lagace
- 19 Oct 2011
- News
A Good Look
dominate almost every industry that touches people. Food, supplements, personal care — we have to be at the table to talk about what ‘natural’ means. Many consumers assume it means safe, but that’s not necessarily true. Our products are... View Details
- 21 Feb 2012
- First Look
First Look: Feb. 21
corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an... View Details
Keywords: Sean Silverthorne
- 27 Sep 2021
- News
Sewn with Love
began raising funds to support small businesses within the fashion and garment industries that pivoted their manufacturing to create personal protective equipment and partnered... View Details
- 23 Jun 2009
- First Look
First Look: June 23
Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details
Keywords: Martha Lagace
- 03 Nov 2015
- First Look
November 3, 2015
November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2014
- News
Customizing Couture Online
“fashion’s fairy godmother.” It’s easy to remember a time when women didn’t buy high-end fashion online—it was barely a decade ago. Magnúsdóttir watched the birth of the online fashion industry as a retail consultant View Details
- 08 Mar 2019
- Blog Post
Reclaiming Feminism: A Celebration of International Women’s Day
experience and enjoy the beauty of diversity and never thinks that he is superior or inferior to anyone else because of those differences. More importantly, I want him to feel empowered to change the status... View Details
- 04 Jan 2012
- First Look
First Look: January 4
nonfinancial information that has not yet been provided. Globalization and Beauty: A Historical and Firm Perspective Author:G. Jones Publication:EurAmerica 41, no. 4 (December 2011) Abstract This paper uses... View Details
Keywords: Carmen Nobel
- 01 Jun 2010
- News
Sail Away
events, such as Rio de Janeiro during carnaval, Sydney on New Year’s Eve, and Cannes during its film festival. “The beauty behind this product is that it is a global product,” said David Robb (MBA ’93),... View Details