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- Faculty Publications (474)
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- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords:
Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- November 1993 (Revised March 1997)
- Case
Romeo Engine Plant
By: Amy P. Hutton and Robert S. Kaplan
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote...
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Keywords:
Organizational Change and Adaptation;
Motivation and Incentives;
Management Practices and Processes;
Groups and Teams;
Performance Efficiency;
Performance Improvement;
Auto Industry;
Auto Industry
Hutton, Amy P., and Robert S. Kaplan. "Romeo Engine Plant." Harvard Business School Case 194-032, November 1993. (Revised March 1997.)
- August 1993
- Case
Ford: Petersen's Turnaround
By: Nitin Nohria and Sandy Green
Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.
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Keywords:
Change Management;
Transformation;
Organizational Change and Adaptation;
Leadership Style;
Management Teams;
Auto Industry;
Auto Industry
Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
- August 1993
- Case
General Motors: Smith's Dilemma
By: Nitin Nohria and Sandy Green
Discusses Roger Smith's tenure as CEO of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision.
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Keywords:
Change Management;
Organizational Change and Adaptation;
Management Teams;
Leadership Style;
Auto Industry;
Auto Industry
Nohria, Nitin, and Sandy Green. "General Motors: Smith's Dilemma." Harvard Business School Case 494-020, August 1993.
- July 1993 (Revised December 2003)
- Case
Sears Auto Centers (A)
By: Lynn S. Paine and Michael Santoro
The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs.
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Keywords:
Corporate Governance;
Corporate Accountability;
Ethics;
Organizational Culture;
Compensation and Benefits;
Management Teams;
Employees;
Behavior;
Motivation and Incentives;
Performance Improvement;
Auto Industry
Paine, Lynn S., and Michael Santoro. "Sears Auto Centers (A)." Harvard Business School Case 394-009, July 1993. (Revised December 2003.)
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Auto Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- July 1993 (Revised June 1994)
- Case
Peak Electronics: Vendor Relationship with the Ford Motor Co. (A)
Rangan, V. Kasturi. "Peak Electronics: Vendor Relationship with the Ford Motor Co. (A)." Harvard Business School Case 594-006, July 1993. (Revised June 1994.)
- July 1993 (Revised August 1994)
- Supplement
Sears Auto Centers (B)
By: Lynn S. Paine and Michael Santoro
Sears's CEO responds to the allegations.
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Keywords:
Auto Industry
Paine, Lynn S., and Michael Santoro. "Sears Auto Centers (B)." Harvard Business School Supplement 394-010, July 1993. (Revised August 1994.)
- July 1993 (Revised August 1994)
- Supplement
Sears Auto Centers (C)
By: Lynn S. Paine and Michael Santoro
Supplements the (A) case.
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Keywords:
Auto Industry
Paine, Lynn S., and Michael Santoro. "Sears Auto Centers (C)." Harvard Business School Supplement 394-011, July 1993. (Revised August 1994.)
- June 1993 (Revised March 1997)
- Teaching Note
Peoria Engine Plant (A) and (B) TN
By: Robert S. Kaplan and Amy P. Hutton
Teaching Note for (9-193-082) and (9-193-083).
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Keywords:
Auto Industry
- June 1993 (Revised July 1996)
- Case
Bajaj Auto Ltd.
By: John A. Quelch
Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets.
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Keywords:
Competition;
Marketplace Matching;
Product Development;
Product Marketing;
Auto Industry;
Auto Industry;
Auto Industry;
India
Quelch, John A. "Bajaj Auto Ltd." Harvard Business School Case 593-097, June 1993. (Revised July 1996.)
- May 1993 (Revised May 1994)
- Case
Managing for Integrity: Three Vignettes
By: Lynn S. Paine
Three situations are described. A branch manager for a retail brokerage firm must decide whether to change the branch's cash management techniques to increase interest earnings. An auto mechanic must decide whether to oversell parts and repairs to meet sales and...
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Keywords:
Growth Management;
Ethics;
Decision Making;
Organizational Culture;
Financial Management;
Sales;
Organizational Change and Adaptation
Paine, Lynn S. "Managing for Integrity: Three Vignettes." Harvard Business School Case 393-154, May 1993. (Revised May 1994.)
- April 1993
- Teaching Note
Koito Manufacturing Ltd. (TN)
By: W. Carl Kester
Teaching Note for (9-291-027).
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- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Auto Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- March 1993 (Revised July 2008)
- Case
Liability Management at General Motors
By: Peter Tufano
An analyst at General Motors charged with managing the structure of the automaker's debt must decide whether and how to modify the interest rate exposure of the firm's most recent debt offering. The analyst must take into consideration GM's liability management policy...
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Keywords:
Borrowing and Debt;
Capital Structure;
Financial Management;
Interest Rates;
Risk Management;
Auto Industry;
North America
Tufano, Peter. "Liability Management at General Motors." Harvard Business School Case 293-123, March 1993. (Revised July 2008.)
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
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Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- December 1992 (Revised March 1997)
- Case
Peoria Engine Plant (A)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Cost Management;
Cost Accounting;
Budgets and Budgeting;
Earnings Management;
Reports;
Financial Reporting;
Management Analysis, Tools, and Techniques;
Performance Improvement;
Performance Productivity;
Factories, Labs, and Plants;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A)." Harvard Business School Case 193-082, December 1992. (Revised March 1997.)
- December 1992 (Revised May 1999)
- Supplement
Peoria Engine Plant (B)
By: Amy P. Hutton and Robert S. Kaplan
Designed to supplement Peoria Engine Plant (A).
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Keywords:
Auto Industry
Hutton, Amy P., and Robert S. Kaplan. "Peoria Engine Plant (B)." Harvard Business School Supplement 193-083, December 1992. (Revised May 1999.)
- December 1992 (Revised May 1993)
- Case
Porsche AG
By: Robert S. Kaplan
Describes the financial management of the research and development departments of an automobile manufacturer and technology supplier. Existing cost systems measure accurately the costs incurred by department and by project. But little formal information is provided...
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Keywords:
Financial Management;
Cost Accounting;
Research and Development;
Machinery and Machining;
Auto Industry;
Auto Industry
Kaplan, Robert S. "Porsche AG." Harvard Business School Case 193-071, December 1992. (Revised May 1993.)