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Show Results For
-
All HBS Web
(9,617)
- People (16)
- News (1,522)
- Research (7,046)
- Events (9)
- Multimedia (43)
- Faculty Publications (5,338)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas.
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Keywords:
Communication Intention and Meaning;
Music Entertainment;
Marketing Strategy;
Consumer Behavior;
Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- July 2000 (Revised June 2009)
- Case
Embraer: The Global Leader in Regional Jets
By: Pankaj Ghemawat, Gustavo A. Herrero and Luiz Felipe Monteiro
Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major...
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Keywords:
Air Transportation;
Capital Structure;
Corporate Strategy;
Developing Countries and Economies;
Air Transportation Industry;
Brazil
Ghemawat, Pankaj, Gustavo A. Herrero, and Luiz Felipe Monteiro. "Embraer: The Global Leader in Regional Jets". Harvard Business School Case 701-006, July 2000. (Revised June 2009.)
- October 2008 (Revised February 2009)
- Case
Daewoo Shipbuilding and Marine Engineering
Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new...
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Keywords:
Job Cuts and Outsourcing;
Ship Transportation;
Competitive Strategy;
Globalization;
Manufacturing Industry;
Japan;
China;
South Korea
Upton, David M., and Bowon Kim. "Daewoo Shipbuilding and Marine Engineering." Harvard Business School Case 609-018, October 2008. (Revised February 2009.)
- 04 Jan 2022
- Research & Ideas
Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.
the world at large. Their ideas recently appeared in the article Humanizing Strategy in the journal Long Range Planning. Here, Takeuchi explains how business leaders can use the six practices to guide their own self-improvement efforts in...
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Keywords:
by Kristen Senz
- Web
How I Spent my 2+2 Deferral: Zoe Bhargava - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 31 Oct 2018
- What Do You Think?
What is the Function of Fear in Leadership?
PeopleImages What kinds of fear, if any, are appropriate in leading others? Fear has a place in leading and managing others. But if used for short-term achievement, as a negative motivator, or as a source of power over others, it can have...
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Keywords:
by James Heskett
- January 2018
- Supplement
Interview with Case Protagonist Wen Li
By: Willy C. Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with...
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Keywords:
Globalization Of Supply Chain;
Production Management;
Production;
Globalization;
Global Strategy;
Auto Industry;
China;
United States
Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.
- March 1994 (Revised April 1995)
- Case
EnClean: Malcolm Waddell's Story (A)
By: David J. Collis
Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It...
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Collis, David J. "EnClean: Malcolm Waddell's Story (A)." Harvard Business School Case 794-115, March 1994. (Revised April 1995.)
- January 2007
- Case
AMD: A Customer-Centric Approach to Innovation
By: Elie Ofek and Lauren Barley
AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006...
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Keywords:
Customer Focus and Relationships;
Price;
Leadership;
Brands and Branding;
Product Launch;
Product Development;
Competitive Strategy;
Customization and Personalization;
Semiconductor Industry
Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
- 30 Jun 2010
- Working Paper Summaries
The Empire Struck Back: The Mexican Oil Expropriation of 1938 Reconsidered
- 2013
- Working Paper
The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems
By: Anette Mikes
How do certain risk measurements in organizations come to be seen as more reliable and acceptable than others? Taking a multiple-control perspective, I investigate the aftermath of a control debacle at a financial services company (MultiBank), focusing on its insurance...
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Keywords:
Management Control Systems;
Multiple Control Systems;
Interactive Control Systems;
Performance Measurement;
Risk Measurement;
Financialization Of Accounting;
Institutional Logics;
Banking;
Risk Management;
Fair Value Accounting;
Insurance;
Financial Services Industry
Mikes, Anette. "The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems." Harvard Business School Working Paper, No. 12-115, June 2012. (Revised January 2013.)
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages....
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Keywords:
Artificial Intelligence;
Algorithms;
Machine Learning;
Neural Networks;
Instagram;
Influencer;
Fast Fashion;
Design;
Customer Satisfaction;
Customer Focus and Relationships;
Decision Making;
Cost vs Benefits;
Innovation and Invention;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Supply Chain;
Production;
Logistics;
Business Model;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Digital Platforms;
Social Media;
Technology Industry;
Fashion Industry;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
- 14 Mar 2017
- First Look
First Look at New Research, March 14
in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer...
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Keywords:
Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
is getting them into the store one more time. Q: Often you'll see that when one store offers a special, its competitor will come up with a similar deal. Does this copycat strategy work in attracting...
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- March 2005 (Revised April 2007)
- Case
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince...
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Keywords:
Business Startups;
Customer Relationship Management;
Financial Crisis;
Collaborative Innovation and Invention;
Business or Company Management;
Marketing Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
- November 2023
- Case
From Imitation to Innovation: Zongshen Industrial Group (Abridged)
By: Willy Shih and Nancy Dai
Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium...
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Keywords:
Disruptive Innovation;
Growth and Development Strategy;
Organizational Change and Adaptation;
Competitive Strategy;
Supply Chain;
Product Positioning;
Manufacturing Industry;
Motorcycle Industry;
China
Shih, Willy, and Nancy Dai. "From Imitation to Innovation: Zongshen Industrial Group (Abridged)." Harvard Business School Case 624-056, November 2023.
- October 2000 (Revised May 2001)
- Case
Editora Abril S.A.
By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its...
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Keywords:
Business Conglomerates;
Investment;
Growth and Development Strategy;
Marketing Communications;
Market Design;
Media;
Service Delivery;
Private Ownership;
Expansion;
Web Sites;
Publishing Industry;
Service Industry;
Brazil
Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
- May 2023
- Article
Decarbonizing Health Care: Engaging Leaders in Change
By: Vivian S. Lee, Kathy Gerwig, Emily Hough, Kedar Mate, Robert Biggio and Robert S. Kaplan
Health care leaders are often surprised to learn that their operations contribute
significantly to a warming climate. In addition to their roles as responders to and victims
of extreme weather events, health care organizations have an obligation to reduce...
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Keywords:
Health Care;
Decarbonization;
Carbon Emissions;
Net-zero Emissions;
Climate Change;
Health Care and Treatment;
Health Industry
Lee, Vivian S., Kathy Gerwig, Emily Hough, Kedar Mate, Robert Biggio, and Robert S. Kaplan. "Decarbonizing Health Care: Engaging Leaders in Change." NEJM Catalyst Innovations in Care Delivery 4, no. 5 (May 2023).
- September 2011
- Article
Global Capitalism at Risk: What Are You Doing About It?
Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and...
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Keywords:
Disruption;
Economic Systems;
Globalization;
Corporate Governance;
Markets;
Risk and Uncertainty
Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. "Global Capitalism at Risk: What Are You Doing About It?" Harvard Business Review 89, no. 9 (September 2011).
- 2008
- Working Paper
Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis
By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat
Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that not all citations originate from applicants—patent examiners contribute to citations listed in issued patents—and that this could complicate...
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Alcacer, Juan, Michelle Gittelman, and Bhaven Sampat. "Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis." Harvard Business School Working Paper, No. 09-016, August 2008.