Publications

March 2011 (Revised March 2014)
Teaching Note

Intellectual Ventures

By: Andrei Hagiu

Teaching Note for 710423. View Details

Keywords: Patents; Business Model; Innovation and Invention; Revenue

01 Mar 2008
News

Africa within the space of a couple of weeks, Richard America (MBA ’63) appears upbeat and none the worse for jet lag. Dressed in a crisp suit and tie, the tall and affable Georgetown University Business School professor chats easily... View Details

Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

successful product managers, general managers, startup founders, and CEOs of mature technology companies. Blending technical skills and business management knowledge Like all students in the MS/MBA program, Kaelyn and Adam had backgrounds... View Details

Keywords: All Industries

01 Dec 2015
News

Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

Sachdev (MBA 2013) found that the companies that thrived shared five common traits. In a recent working paper, Lal and Sachdev lay out these best practices, which include an open and flexible regulatory structure, business View Details

Keywords: Erin Peterson

01 Aug 2014
News

A closer look at the industry of beauty

The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty... View Details

01 Mar 2013
News

FAQ: How is research funded at HBS?

www.hbs.edu/faculty. All research at HBS is funded internally, without the constraints of traditional external grant funding, thanks to alumni support and income from Executive Education and Harvard Business Publishing. This unique... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

March 1998 (Revised March 2001)
Case

Concordia Electronic Systems Test

By: Thomas R. Piper

The management of an electronics company must decide whether to use a single hurdle rate for all projects or to move to a system of different hurdle rates for each of its two divisions. The divisions differ substantially in terms of risk and seem to have substantially... View Details

Keywords: Business Model; Risk and Uncertainty; Cost of Capital; Valuation; Business Divisions; Electronics Industry

Find at Harvard

March 2001 (Revised July 2002)
Case

WingspanBank.com (B): Should This Bird Still Fly?

By: Sandra J. Sucher and Stacy McManus

WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details

Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry

Find at Harvard

Profile

Adam Kanner

laptops. Savvy entrepreneurs often find opportunity where others find flaws. For Adam Kanner, a former vice president for marketing and business development for the National Basketball Association, the empty seats triggered a startup... View Details

25 Jul 2012
News

Movie Magic

swipe of a credit card. “Automated retail sounds better,” suggests Gregg Kaplan (MBA 1997). Recruited by McDonald’s to help start new businesses within the fast-food giant, in 2002 Kaplan oversaw the installation of six kiosks in... View Details

Keywords: vending machines; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; General Merchandise Stores; Retail Trade

August 2022
Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini

Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details

Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry

February 2000 (Revised October 2000)
Case

CarPoint in 1999

By: Thomas R. Eisenmann and Gillian Morris

Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details

Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry

January 2008 (Revised December 2008)
Case

Codman Academy: Beyond the Start-up Phase

By: Stacey Childress and Tiffany K. Cheng

As it entered its seventh academic year, Codman Academy, an expeditionary learning charter school located in Dorchester, Massachusetts, was reflecting on its successes and challenges. The school had succeeded in placing every member of its most recent graduating class... View Details

Keywords: Business Growth and Maturation; Business Model; Leadership; Performance Improvement; Partners and Partnerships; Education Industry; Boston

01 Sep 2024
News

From the Classroom to Casablanca

To put what they have learned in the classroom to the test in the field, more than 900 HBS first-year students embarked in May on the FIELD Global Immersion (FGI), a cornerstone of the MBA Program since 2012. This experiential learning opportunity dispatches students... View Details

Keywords: Jennifer Gillespie

2020
Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg

How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details

Keywords: Commerce; Business Model; Design; Customer Relationship Management; Strategy

September 2010
Case

NetApp

By: Das Narayandas and Elizabeth A. Kind

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details

Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry

April 2001
Teaching Note

first direct (A) TN

By: Jeffrey F. Rayport, Michelle Toth and William A. Sahlman

Teaching Note for (9-897-079). For book only - not listed on case. View Details

Keywords: Customer Focus and Relationships; Information Technology; Customer Satisfaction; Business Model; Banking Industry; United Kingdom

March 2013 (Revised March 2014)
Case

C12 Energy

By: Joseph B. Lassiter III and James McQuade

C12 aimed to build not only a company, but an entire industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In... View Details

Keywords: Carbon Sequestration; Sustainability; Cleantech; Oil And Gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Energy Industry; North America