Publications

Find at Harvard

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

where growth prospects are strong, companies are in a battle for market share and, in some cases, survival. Knowing your cost structure can ensure that any cuts or consolidation initiatives will save the most money with minimum customer... View Details

Keywords: by John Quelch

01 Dec 2002
News

What You Know Depends on Where You Go

were largely gained in the trenches of a multiyear research project with Professor Tarun Khanna that explores the implications of conglomerate business structures in emerging markets. In the late 1980s and early 1990s, research showed... View Details

28 Apr 2009
First Look

First Look: April 28, 2009

media environment controlled by the Chinese government. At the same time, this case offers insights into the structure of the highly fragmented Chinese consumers market, exploring the socio-economic disparities in income and media access... View Details

Keywords: Martha Lagace

04 Oct 2011
First Look

First Look: October 4

specifically, we show how forgetting in a firm's ongoing rhetorical history-here, the bulletins' repeated omission of contradictory elements in the firm's past (i.e., structural omission) or attempts to neutralize them with valued... View Details

Keywords: Sean Silverthorne

March 2022
Technical Note

Ethical Analysis: Society

By: Nien-hê Hsieh

How should managers determine and deliver on their responsibilities to society? This note summarizes prevailing approaches to this question and outlines an approach centered on what distinguishes society from other key constituencies, such as investors or customers.... View Details

Keywords: Social and Collaborative Networks; Management Analysis, Tools, and Techniques; Organizational Structure; Corporate Social Responsibility and Impact; Ethics; Analysis

March 2011
Teaching Note

Valuation of AirThread Connections (Brief Case)

By: Erik Stafford and Joel L. Heilprin

Teaching note for case #4263. View Details

Keywords: Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Assets; Cost of Capital; Valuation; Capital Structure; Cash Flow; Communication; Taxation; Accounting; Wireless Technology

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

2009
Working Paper

Industry Equilibrium with Open Source and Proprietary Firms

By: Gaston Llanes and Ramiro de Elejalde

We present a model of industry equilibrium to study the coexistence of Open Source (OS) and Proprietary (P) firms. Two novel aspects of the model are: (1) participation in OS arises as the optimal decision of profit-maximizing firms, and (2) OS and P firms may (or may... View Details

Keywords: Investment; Technological Innovation; Knowledge Sharing; Industry Structures; Open Source Distribution; Research and Development

Read Now

March 2006
Case

Wells Fargo Convertible Bonds

By: Malcolm P. Baker and Elizabeth Kind

Howard Atkins, the chief financial officer of Wells Fargo, is considering issuing $3 billion in convertible debt. With an investment-grade credit rating, Wells Fargo is not the typical issuer of convertible securities, but the market conditions in 2003 are unusual.... View Details

Keywords: Capital Structure; Financial Institutions; Banks and Banking; Debt Securities; Financial Management; Financial Strategy; Strategy; Banking Industry