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Show Results For
- All HBS Web
(9,662)
- People (41)
- News (3,166)
- Research (4,038)
- Events (39)
- Multimedia (152)
- Faculty Publications (2,810)
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations
It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
- 2018
- Book
New Perspectives on the History of Political Economy
By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
- 2007
- Report
Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy
By: Michael E. Porter and Christian H.M. Ketels
The report synthesizes, interprets, and draws implications about Russia's economic progress, applying the Porter competitiveness framework. It is part of a Strategic Audit of the Russian Federation, a broader set of research activities coordinated by CSR to provide a... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Policy; Business and Government Relations; Competitive Strategy; Competitive Advantage; Russia
Porter, Michael E., and Christian H.M. Ketels. "Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy." Report, Center for Strategic Research, Moscow, Russia, December 2007.
- 09 Mar 2016
- HBS Seminar
Katja Seim of The Wharton School, University of Pennsylvania
- Web
50 Years of Women in MBA
2012-2013 as a time to celebrate this milestone. Throughout the year, and as part of the School's Culture and Community Initiative, we will delve deeply and broadly into the issues women face in business, leveraging all of the School's... View Details
- 23 Jun 2023
- News
Highlights from the Spring 2023 Alumni Board Meeting
Alumni Board members on campus for their annual spring meeting // Credit: Panfoto Hard work, with humility for humanity, is the spirit that animates Harvard Business School's MBA program today, Matt Weinzierl, Senior Associate Dean and Chair of the MBA Program, told... View Details
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
basis, they justify policies to redistribute wealth so that we can cross-subsidize each other's dreams. The most egregious recent example: so-called affordable housing policies to enable as many Americans as possible to own their homes. It started appropriately enough... View Details
Keywords: by John Quelch
- 14 Jun 2023
- News
Dean Datar Meets with Alumni in East Asia
Starting last fall and continuing through the coming year, Dean Srikant Datar is traveling to meet with alumni around the world. On June 5 and 8, more than 300 alumni in East Asia gathered to celebrate and connect with each other at "An Evening with Dean Datar" events... View Details
- 01 Dec 2022
- News
Action Plan: To the Letter
Ninan Chacko (AMP 158, 2000) was on vacation in Turin, Italy, when he stopped to snap a photo of a street sign. In the picture, all you can see is the name: Via Roma. But for Chacko, the CEO of Monotype, the world’s largest type seller, the classic letters told the... View Details
- 09 Nov 2022
- Blog Post
Building Community: Meet the HBS Latino Student Organization Leadership
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. The LASO Board is led by the club’s three Co-Presidents – Camila Diaz, Evelyn Ramirez, and... View Details
- Web
Veteran Financial Aid Outlook - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
the case mentions the father’s long-standing relationship with the Vietnamese American franchise owners and the common sense of purpose and responsibility shared by the Vietnamese community as a whole. “None of these decisions are... View Details
- Web
In the News - Creating Emerging Markets
Machine Learning Teaches Us about CEO Leadership Style Tarun Khanna and Prithwiraj Choudhury use machine-learning technology to look for links between a CEO's communications style and company performance. 06 Aug 2018 Business Standard... View Details
- Web
African American Student Union Spotlight on Social Enterprise - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- November 2020
- Case
The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture
By: Lauren Cohen, Dawn H. Lau and Billy Chan
The Lee family, whose Hong Kong-based Lee Kum Kee company has established itself as a legend within the Chinese and Asian sauce world, sets out to create a daring new vision of what family legacy means. With the family business having been established in 1888, and by... View Details
Keywords: Family Business; Mission and Purpose; Values and Beliefs; Business and Community Relations; Organizational Structure; Strategic Planning
Cohen, Lauren, Dawn H. Lau, and Billy Chan. "The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture." Harvard Business School Case 221-047, November 2020.
- 07 Jan 2016
- Blog Post
Is HBS Too Big?
because of the class size. You are definitely not trapped into an insular community or restricted to existing clubs or activities. It feels small because of the section experience. I cannot emphasize the benefit of section life enough.... View Details