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Show Results For
-
All HBS Web
(9,630)
- People (40)
- News (3,003)
- Research (3,913)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
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- December 2010
- Case
Digital Divide
By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Marketing Communications;
Marketing Strategy;
Information Technology
Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.
- September 2004
- Teaching Note
Duke Heart Failure Program, The (TN)
By: Richard M.J. Bohmer
Teaching Note to (9-604-033).
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- 14 May 2013
- First Look
First Look: May 14
Gap? Government Subsidized Lending and Access to Capital By: Lerner, Josh, and Kristle Romero-Cortes Abstract—The consequences of providing public funds to financial institutions remain controversial. We...
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Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of...
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- 03 Nov 2015
- First Look
November 3, 2015
at facilitating communication and collaboration between practitioners and academics by introducing key vocabulary and concepts used in rigorous...
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Sean Silverthorne
- March 2011
- Supplement
Valuation of AirThread Connections, Faculty Spreadsheet Supplement (Brief Case)
By: Erik Stafford and Joel L. Heilprin
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
communicate and made abbreviations like RT (retweet) and ICYMI (in case you missed it) part of the lingo of Twitter users everywhere. What to make of all this? Senior Lecturer...
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- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...
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Keywords:
Social Media;
Entrepreneurship;
Advertising;
Digital Marketing;
Product Launch;
Social Marketing;
Failure;
Sports;
Applications and Software;
Business Startups;
Technology Industry;
United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- March 2011
- Teaching Note
Valuation of AirThread Connections (Brief Case)
By: Erik Stafford and Joel L. Heilprin
Teaching note for case #4263.
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- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the...
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by John Quelch
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
organization defining its role and finding its niche and space in the world will find it easier to communicate and achieve that super stretch...
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by James Heskett
- 28 May 2008
- First Look
First Look: May 28, 2008
price of diesel fuel. Purchase the case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508074 Adelphia Communications Corp.'s Bankruptcy Harvard Business School Case 208-071 In 2002, a massive accounting fraud View Details
Keywords:
Martha Lagace
- 05 Jun 2013
- What Do You Think?
Do We Need to Extend ‘No Surprises Management?’
this way: "When the world is full of surprises bosses can hardly control drastic actions to keep surviving and that means employees will get their share of surprises However a good leader will always View Details
Keywords:
by James Heskett
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
describes in a new working paper, The Better Is the Enemy of the Good. In fact, Exley argues that based on her research, people look for any excuse to avoid giving a donation and then rationalize their skinflint behavior to avoid feeling...
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by Michael Blanding
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
even more importantly, NFTs have already proven that they can bootstrap communities of consumers and capture the public’s imagination in a way that cryptocurrency mostly hasn’t. The demand for NFTs is...
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by HBS News
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation View Details
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by Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
their own. In order to be a successful candidate for user innovation, Baldwin found, there needs to be a passionate community that recognizes a need, and the cost of design must be low enough for users to...
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by Michael Blanding
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
Summing Up Fixing the Way We Work There is a lot wrong with the way we work, but very little of this is due to new networking capabilities or communications technology. Neither can we blame increasing globalization View Details
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
describe, simply and clearly, management's view of the relationships between financial and nonfinancial metrics. Companies like Philips, Novo Nordisk, Natura, and United...
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by Staff
- 31 Oct 2014
- Op-Ed
Ebola’s Call To Arms About Disaster Preparedness
and biosecurity community has been banging the drum about for years: the US has massively underinvested in public health. As in so many other areas of the nation's infrastructure, the elements of our health...
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