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February 2022
Case

Agora (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details

Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy

Web

Curriculum - MBA

technologies. Topics include general mechanisms of disease (inflammation, infection, immune injury, host response to foreign materials, transplantation, genetic disorders, and neoplasia); pathology of major... View Details

May 1994 (Revised October 1994)
Case

Motorola: Institutionalizing Corporate Initiatives

By: Shoshana Zuboff and Janis Lee Gogan

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details

Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry

07 Oct 2010
Working Paper Summaries

The Profits of Power: Commercial Realpolitik in Eurasia

Keywords: by Rawi E. Abdelal; Energy; Utilities

January 1992
Case

Johnson & Johnson: Hospital Services

The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details

Keywords: Organizational Structure; Organizational Culture; Management Systems; Environmental Sustainability; Conflict and Resolution

21 May 2020
News

Primary Care Is Hurting: Why Aren’t Private Insurers Pitching In?

September 2006 (Revised November 2007)
Case

Patrimonio Hoy: A Financial Perspective

By: Arthur I Segel, Michael Chu and Gustavo A. Herrero

Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details

Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico

March 24, 2015
Article

Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

By: Aaron Chatterji and Michael W. Toffel

When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's... View Details

Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race

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May 2023
Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay

We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details

Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding

02 Apr 2013
Video

Plexx - Episode 2 - New Name, New Challenges

04 Oct 2006
Lessons from the Classroom

Surviving Success: When Founders Must Go

When does a company founder have to go? In the frenzied, early months of a new venture's launch, few entrepreneurs anticipate a future beyond their role as company leader. In the case study "Founder–CEO Succession at Wily... View Details

Keywords: by Julia Hanna; Technology

Christopher A. Bartlett

Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979).

As a practicing manager prior... View Details

Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry

September 2010 (Revised September 2011)
Case

B Lab: Building a New Sector of the Economy

By: Christopher Marquis, Andrew David Klaber and Bobbi Thomason

The founders of B Lab are on a mission to create a new sector of the economy and are specifically focused on a three objectives: 1) building a community of Certified B Corporations (B=Benefit) that legally expand their corporate responsibilities to include... View Details

Keywords: Economic Sectors; Social Entrepreneurship; Investment; Policy; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Social Enterprise; Value Creation

September – October 2008
Article

Care Platforms: A Basic Building Block for Care Delivery

By: Richard Bohmer and David Lawrence

Without significant operational reform within the nation's health care delivery organizations, new financing models, payment systems, or structures are unlikely to realize their promise. Adapting insights from high-performing companies in other high-risk, high-cost,... View Details

Keywords: Health Care and Treatment; Management Systems; Standards; Service Delivery; Service Operations; Business Processes; Organizational Design; Customization and Personalization; Health Industry

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08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

join the growing group of international corporations, including Renault, Volvo, Boeing, ExxonMobil, and Microsoft, that were pulling out of Russia to punish the country and pressure its leaders. Schneider weighed the good Nestlé could do... View Details

Keywords: by Michael Blanding; Consumer Products

February 2015
Article

Corporate Investment and Stock Market Listing: A Puzzle?

By: John Asker, Joan Farre-Mensa and Alexander Ljungqvist

We investigate whether short-termism distorts the investment decisions of stock market listed firms. To do so, we compare the investment behavior of observably similar public and private firms using a new data source on private U.S. firms, assuming for identification... View Details

Keywords: Private Ownership; Public Ownership; Corporate Finance

SSRN

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March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

September 2020 (Revised July 2022)
Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States