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All HBS Web
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- Faculty Publications (3,790)
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- September 1991 (Revised November 1997)
- Case
Gillette's Launch of Sensor
By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis...
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Keywords:
Product Launch;
Technological Innovation;
Innovation Strategy;
Business Strategy;
Marketing Strategy;
Measurement and Metrics;
Consumer Products Industry
Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
- September 1991 (Revised December 1991)
- Case
Apple Computer (D): Epilogue
By: Michael Beer and Michael J. Gibbs
Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed....
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Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- September 1991 (Revised January 1992)
- Case
Allegheny Ludlum: Research and Engineering Resource Allocation
By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the...
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Keywords:
Engineering;
Resource Allocation;
Information Technology;
Policy;
Leadership;
Decisions;
Competency and Skills;
Projects;
Joint Ventures;
Strategy;
Electronics Industry;
Technology Industry
Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)
- 1991
- Article
Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications
By: Leonard A. Schlesinger and Jeffrey Zornitsky
Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;...
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Schlesinger, Leonard A., and Jeffrey Zornitsky. "Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications." Human Resource Planning 14, no. 2 (1991): 141–149.
- July 1991 (Revised September 1995)
- Case
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances
In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a...
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Keywords:
Corporate Strategy;
Information Technology;
Partners and Partnerships;
Organizational Structure;
Success;
Trends;
Information Management;
Service Operations;
Manufacturing Industry
Applegate, Lynda M. "Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances." Harvard Business School Case 192-030, July 1991. (Revised September 1995.)
- June 1991 (Revised February 1999)
- Case
Willow Creek Community Church (A)
Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems.
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Keywords:
Mission and Purpose;
Strategic Planning;
Social Enterprise;
Marketing Strategy;
Growth Management;
Religion;
Service Industry
Schlesinger, Leonard A. "Willow Creek Community Church (A)." Harvard Business School Case 691-102, June 1991. (Revised February 1999.)
- June 1991 (Revised April 1997)
- Background Note
Managing the Multibusiness Corporation
By: David J. Collis
Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its...
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Keywords:
Restructuring;
Organizational Design;
Organizational Structure;
Alignment;
Corporate Strategy;
Theory;
Value Creation
Collis, David J. "Managing the Multibusiness Corporation." Harvard Business School Background Note 391-286, June 1991. (Revised April 1997.)
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
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Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- May 1991 (Revised October 1998)
- Case
NIKE (A) (Condensed)
By: David B. Yoffie
Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
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Yoffie, David B. "NIKE (A) (Condensed)." Harvard Business School Case 391-238, May 1991. (Revised October 1998.)
- April 1991 (Revised January 1997)
- Case
Beatrice Companies--1985
By: David J. Collis
Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic...
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Keywords:
Corporate Strategy;
Change;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Collis, David J. "Beatrice Companies--1985." Harvard Business School Case 391-191, April 1991. (Revised January 1997.)
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation.
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Keywords:
Joint Ventures;
Trade;
Corporate Governance;
Managerial Roles;
Expansion;
Food and Beverage Industry;
North America
Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
- March 1991 (Revised December 1994)
- Case
Marks and Spencer Ltd. (A)
Marks and Spencer is a highly regarded retailer in the United Kingdom. This case examines the history of the firm, its organizational capabilities, and its long standing relationships with employees, customers, and suppliers. Also discusses the firm's expansion into...
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Montgomery, Cynthia A. "Marks and Spencer Ltd. (A)." Harvard Business School Case 391-089, March 1991. (Revised December 1994.)
- March 1991 (Revised April 1995)
- Case
IBP and the U.S. Meat Industry
By: David J. Collis and Nancy Donohue
IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently...
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Keywords:
Business or Company Management;
Product;
Competition;
Business Earnings;
Geography;
Vertical Integration;
Corporate Strategy;
Food and Beverage Industry;
United States
Collis, David J., and Nancy Donohue. "IBP and the U.S. Meat Industry." Harvard Business School Case 391-006, March 1991. (Revised April 1995.)
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
By: David M. Upton and Joshua D. Margolis
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,...
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Keywords:
Agreements and Arrangements;
Production;
Information Technology;
Ethics;
Situation or Environment;
Product Development;
Segmentation;
Expansion;
Financial Strategy;
Pulp and Paper Industry;
Australia
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of...
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Keywords:
Organizational Change and Adaptation;
Transformation;
Corporate Strategy;
Adoption;
Management Teams;
Information Infrastructure;
Information Technology;
Multinational Firms and Management;
Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- October 1990 (Revised September 1993)
- Case
Changing the Culture at British Airways
By: John P. Kotter
In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Problems and Challenges;
Customer Relationship Management;
Corporate Strategy;
Privatization;
Air Transportation Industry;
United Kingdom
Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
- September 1990
- Case
Bain & Co., Inc.: Growing the Business
Raises management issues facing Bain & Co. in formulating its future global strategy and implementation of that strategy.
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Keywords:
Global Strategy;
Management;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Management Analysis, Tools, and Techniques;
Strategy;
Expansion;
Consulting Industry;
Service Industry
Yoshino, Michael Y. "Bain & Co., Inc.: Growing the Business." Harvard Business School Case 391-069, September 1990.
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion...
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Keywords:
Competition;
Marketing Strategy;
Industry Growth;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Japan
Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)