Publications

14 May 2013
First Look

First Look: May 14

They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy... View Details

Keywords: Sean Silverthorne

12 Apr 2017
Blog Post

2+2er Pursues HBS/HKS Joint Degree

Director of Strategy and Analytics at the NYC Department of Education. I learned more about the amazing change that can be catalyzed from the intersection of business and government. It was then that I also decided to apply and was... View Details

Web

5-Year Data Summary - Annual Report 2014

597 m. 542 504 456 415 Cash from operations 36 45 42 53 52 Capital investments 98 78 51 34 14 Building debt outstanding 85 91 99 103 112 Unrestricted Reserves 99 83 119 79 99 Endowment 3,224 2,880 2,665 2,779 2,311 Total Assets 4,409... View Details

01 Jun 1999
News

Sheila Lirio Marcelo

complete overhaul of an important booklet articulating the role of Ed Reps, while helping to strengthen the MBA Academic Committee. In addition, she revitalized the troubled HBS Ventures, a collection of campus businesses ranging from printing View Details

Keywords: Marguerite Rigoglioso

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

professional and customer reviews, and ratings systems” Understanding how online retailers can cause these same-store sales and gross margin declines by affecting the operating metrics of a retail store is fundamental to understanding the... View Details

Keywords: Re: Rajiv Lal; Retail

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

July 2024
Case

Google Stadia: Game On or Game Over?

By: Derek C. M. van Bever and Akshat Agrawal

This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details

Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry

May 2014 (Revised January 2015)
Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details

Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry

November 2010 (Revised June 2011)
Case

La Fageda

By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell

La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its... View Details

Keywords: Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain

September 1981 (Revised September 1986)
Case

Steinway & Sons

By: David A. Garvin

Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the... View Details

Keywords: Experience and Expertise; Brands and Branding; Production; Quality; Competition

01 Sep 2018
News

An SUV Built for African Roads—by African Workers

Photos courtesy of Mobius Motors Driving in Kenya can be a rough ride, over bumpy dirt roads and potholed urban streets, made worse by dust, heat, and torrential rain. And that’s if you’re lucky enough to own a vehicle that will stand up to those conditions. Because so... View Details

Keywords: Amy Yee

25 Apr 2017
News

HBS’s Annual Contest for Entrepreneurs is a Case Study unto Itself

Keywords: Alumni New Venture Contest

01 Sep 2010
News

Dare to be Different

MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the Competitive Herd (Crown Business),... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

28 Oct 2008
First Look

First Look: October 28, 2008

reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new markets.... View Details

Keywords: Martha Lagace

10 May 2010
News

Getting Involved in Jacksonville, FL

Keywords: Management of Companies and Enterprises; Management; Rail Transportation; Transportation

25 Mar 2019
News

Rent The Runway Joins the Unicorn Club

Photo via Forbes, courtesy of Rent the Runway Photo via Forbes, courtesy of Rent the Runway Rent the Runway’s latest fundraising round—a $125 million investment led by Bain Capital Ventures and Franklin Templeton Investments—has pushed the company’s valuation to $1... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

05 Aug 2008
First Look

First Look: August 5, 2008

may not be a pure-strategy equilibria. In the standard case where marginal costs are weakly positive, there is no pure strategy where the lower quality B firm obtains positive market share. We also consider the case where A has negative... View Details

Keywords: Martha Lagace

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details