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- All HBS Web
(9,004)
- People (48)
- News (2,747)
- Research (4,012)
- Events (40)
- Multimedia (66)
- Faculty Publications (1,510)
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- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
The question of whether advertising 'informs' or 'persuades' consumers is the subject of a long and ongoing stream of debate and research.— Alvin Silk Initially there was relatively little use for DTCA but it grew rapidly in the 1990s. In... View Details
Keywords: by Manda Salls
- 08 Dec 2009
- First Look
First Look: Dec. 8
Indian bureaucrats support our key predictions. Politicians use frequent reassignments (transfers) across posts of varying importance to control bureaucrats. High-skilled bureaucrats face less frequent political transfers and lower... View Details
Keywords: Martha Lagace
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
communications in corporations? Where did the idea come from? Toby Stuart: For the first time in history, it is possible to actually analyze the "soft wiring" or largely complete social networks inside organizations. This is feasible... View Details
Keywords: by Sarah Jane Gilbert
- 12 Mar 2007
- Research & Ideas
The New Real Estate
How long can the real estate boom last? No one knows the answer, but this is the most exciting time in real estate during my almost thirty years in the business. The world is awash with liquidity, and real estate is capturing much of it... View Details
- 10 Oct 2000
- Research & Ideas
Cross-Sector Collaboration: Lessons from the International Trachoma Initiative
fortuitous things. I came to Pfizer from CARE and it was around that time Clark's Tropical Disease Research Program had hired someone who used to work for me at CARE. She informed her boss, Joe Cook, that I... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
irony, given its title and topic. I had confidence in the quality of my work, but not enough to bet my job. I canceled publication and forfeited my advance. It was painful to scuttle Speed Trap, but I don’t second guess my decision: I got promoted. I recently read... View Details
- 15 Nov 2016
- First Look
November 15, 2016
uses of formal “lessons learned,” and how best to use the scarce time of the most valuable JPL engineers. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
the implications for the economy are so great. Read the article: http://hbr.org/2012/03/fixing-whats-wrong-with-us-politics/ar/1 Why U.S. Competitiveness Matters to All of Us Author:Nitin Nohria Publication:Harvard Business Review 90, no.... View Details
Keywords: Sean Silverthorne
- 15 Nov 2017
- Research & Ideas
How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender
2016 Echoing Green Fellow Christine Su is co-founder and CEO of PastureMap. The for-profit software company helps sustainable ranchers record their grazing practices on mobile devices. (Photo courtesy of Echoing Green.) A division of... View Details
Keywords: by Carmen Nobel
- 24 Feb 2015
- First Look
First Look: February 24
decided to lie were more likely to activate a high-density network (Experiments 1-3). Using a mediation-by-moderation approach (Experiment 4), we confirm that this link between dishonesty and network density is explained by a threat to... View Details
Keywords: Sean Silverthorne
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 02 Feb 2007
- What Do You Think?
Is There Too Little “Know Why” In Business?
"Purpose is just one part of the whole process . We definitely have to concretize the steps we intend to do, break down the core purpose to objectives, and then to relevant action plans ." Shrikant Sortur reminded us of... View Details
Keywords: by Jim Heskett
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
crowd…." As Dean Robb put it, "... the use of the term 'crowd' is inappropriate, because crowds generally fail the test of independence from each other's decisions." Others saw the findings strongly affirming the role... View Details
Keywords: by James Heskett
- 23 Jan 2008
- Op-Ed
A House Divided: Investment or Shelter?
live and take root, the home in recent times has been elevated to Investment Opportunity, a place where you stayed for awhile, made a lot of money, then moved on to the next home-investment. Is the definition of home about to change once... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
relevant, one should identify it, try to activate it, and then leverage it," says Greyser, Richard P. Chapman Professor of Business Administration, Emeritus at Harvard Business School. "All brands have a history, many brands have a heritage, but only a few brands View Details
Keywords: by Carmen Nobel
- 07 Aug 2012
- First Look
First Look: August 7
defined as the extent to which an actor's network contacts are connected to one another, affects the initiation and adoption of change in organizations. Using longitudinal survey data supplemented with eight in-depth case studies, we... View Details
Keywords: Sean Silverthorne
- 17 Dec 2001
- Research & Ideas
Enterprising Women
Zipcar, which uses the Internet to "make access to cars as easy as getting money from an ATM" has approximately 1,500 member-users and expects to open in Manhattan in early 2002. The network for women isn't as developed yet, but... View Details
Keywords: by Julia Hanna
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
at speeds reaching more than 2,000 miles per hour. By the time it glided to a landing two hours later the ship had won the coveted Ansari X PRIZE, a $10 million award for the first privately funded manned spacecraft to break through the... View Details
Keywords: by Michael Blanding
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
customers. Both established firms and new market entrants frequently use introductory offers to accumulate customers and then raise prices later on, assuming customers will choose to stay over the cost of switching again. This works on... View Details