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  • May–June 1987
  • Article

Implementing Structured Software Methodologies: A Case of Innovation in Process

By: D. A. Leonard
Keywords: Applications and Software; Innovation and Invention; Governing Rules, Regulations, and Reforms
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  • August 1986 (Revised June 1987)
  • Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States
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