television - Publications - Faculty & Research

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order... View Details

Keywords: by Carmen Nobel; Advertising

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

really great for brand building, because we all think brand. We don't think piece, we think whole. MSLO has $130 million in revenues, a daily television show, a magazine with 2.3 million subscribers, and a new presence on the Web. What is... View Details

Web

The 20th Century Zeitgeist - Leadership

infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai

Citation

Educators

Purchase

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

introduce them to hedge funds. Here's a description of one such session. "Suddenly the lights went out and two Morgan Stanley hedge fund marketers appeared on giant television screens. The comely pair—both men—sported blunt-cut... View Details

Keywords: by D. Quinn Mills

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

advertisers. They were especially likely to spend in areas where trials are decided by juries, rather than bench trials (i.e., decided by judges), where advertising increases were statistically zero. “You are not buying billboards to influence judges,” Cohen says. In... View Details

Keywords: by Michael Blanding; Legal Services

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details

Keywords: by Danielle Kost; Tourism

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

the radio,” Pons and Le Pennec-Caldichoury write in a working paper released last month, Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries The business of TV debates Televised... View Details

Keywords: by Danielle Kost

18 Dec 2013
HBS Case

Lessons from the Lance Armstrong Cheating Scandal

'cheat' is to gain an advantage on a rival or foe that they don't have," Armstrong told the television host, hardly seeming penitent. "I didn't view it that way. I viewed it as a level playing field." Such rationalizations... View Details

Keywords: by Michael Blanding; Sports

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

Citation

Educators

Purchase

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

think? Original Article The week that I write this, I needed help programming a television set for recording purposes. Before being connected with the cable company service representative, I agreed to provide telephonic feedback about the... View Details

Keywords: by James Heskett

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

advocate for artists’ stories to come to reality. After Yale, I started in the mailroom at William Morris Endeavor (WME) in Beverly Hills. I spent the last five years at WME, working my way up to talent agent. As an agent, I represented and advocated for artists in the... View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

the NFL does simply from television contracts, those monies annually dwarf all the numbers you just mentioned, which include everything for baseball. Baseball may be bouncing back to some degree, but at the end of the day, it still... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

Web

Tsedal Neeley | About

been featured in many media outlets, including television and online platforms. Her teaching and speaking have garnered millions of views online. Her popular online courses Remote Work Revolution for Everyone and Leading in a Remote... View Details

Portrait Project

Edo Bedzra

still by how I entered the world. I was born in a village health center, with no physician, to a mother of advanced maternal age. The odds of my survival were low. It would be five years before I saw a television set and a decade and a... View Details

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

responsiveness seems to have an even bigger impact on profitability,” Gupta says. Don’t change customers, change algorithms Applying both factors to data from a European television service company, for example, the researchers were able... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

Web

Harvard Business School

engaged in the broadcasting and cable television industries. From 1970-1975, Ryan was a management consultant for McKinsey & Company. Ryan is currently on the board of directors of General Mills and Stanley Black & Decker. He is also a... View Details

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

Profile

Wombi Rose

doing different things for different partners," says Wombi of his FIELD 2 experience. Wombi's assignment was challenging: A local television station wanted to expand its existing online dating service into a mobile application.... View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

19 Jun 2015
Blog Post

What is the HBS Show?

privilege of writing and directing the 40th and 41st HBS Shows. The show is written to encapsulate life at HBS within the context of a popular movie, musical, or television theme. You can literally apply any theme to the world of HBS...go... View Details

Publications