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Show Results For
- All HBS Web
(489)
- People (2)
- News (185)
- Research (237)
- Events (2)
- Multimedia (7)
- Faculty Publications (86)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
cameo. Click to watch. As we watched movie stars, singers, and celebrity chefs sub for Alexa, multiple voice-enabled devices were depicted front and center in the ad’s humorous narrative, which showed a bit of what is at stake in the... View Details
- 01 Dec 2004
- News
Getting Personal
decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. What’s the takeaway from the case? One surprise is that the method of... View Details
- 19 Mar 2013
- First Look
First Look: March 19
on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
In My Humble Opinion: Be Our Guest
management: “I was general manager at the Marriott in Phuket, Thailand, during the 2004 tsunami. We were fortunate enough to be able to set up a triage center to help others in the area. I had nightmares for a couple of weeks afterward.” 50th birthday party: A View Details
- 08 Aug 2013
- News
Cause Marketing Gets Personal
her senior year of high school. She recalls being one of about 80 women in a class of 800—and one with the least amount of work experience. "I had worked summers at an ad agency writing copy for Columbia Pictures. I made up a lot of corny View Details
- 01 Oct 2021
- News
Hybrid Learning the HBS Way
Teri Volpert Fellow, quickly came to appreciate the School’s efforts. “I feared that remote students would feel like spectators watching a movie of 25 people in a classroom,” he explains. “But having both in-person and remote students be... View Details
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
start a network from scratch?" In a stellar career that has also included stints running several movie studios and a national theater chain (as well as leading the initial U.S. rollout of Sony's PlayStation), Sagansky has always had his... View Details
- 01 Oct 2001
- News
Philip L. Yeo: The Next Big Thing
of nature, he describes himself simply as an "organizer by instinct." As a high-school student, for example, he rallied his classmates to raise money to build a private chemistry lab — the lab at school had limited hours —by showing rented View Details
Keywords: Government
- 08 May 2012
- News
Screen Saver
Apkon: With Ron Howard and Steven Spielberg, celebrating the Jacob Burns Film Center's 10th anniversary. Stephen Apkon’s first movie memory is a little hazy. He’s pretty sure it was Mary Poppins, showing as the first half of a drive-in... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
- 18 Mar 2008
- News
Election ’08, HBS Style
of the issues near and dear to the Class of 2009. The event, which organizers thought might be a first in HBS history (or at least the first in quite some time) included complimentary beverages and enough popcorn to fuel a movie marathon.... View Details
- 02 Jun 2009
- First Look
First Look: June 2, 2009
books, and movies has increased sharply. Download the paper: http://www.hbs.edu/research/pdf/09-132.pdf Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration Authors:Mark... View Details
Keywords: Martha Lagace
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
revolution. The facts are undeniable. Watch an old movie in which people remove the telephone receiver from the wall, type (either manually or electronically), and even begin to email (as in "You've Got Mail!"). It's always good... View Details
- 18 Feb 2015
- First Look
First Look: February 18
failures to protect citizens. The paper argues that avoiding complicity should be the appropriate focus of managerial responsibility. February 2015 Management Science When to Sell Your Idea: Theory and Evidence from the Movie Industry By:... View Details
Keywords: Sean Silverthorne
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
forward prep to the time we deliver it. We have these incredible movie nights or movie days where we take people out of the office. We shut down the office about once a month and go have a service project.... View Details
- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
new movie studio to a major technology company. We analyzed publicly available movie data using our newly learned Python and SQL skills. Our second project was the capstone project, and I worked with... View Details
Keywords: All Industries
- 07 Apr 2021
- News
Road Work
vineyards, and immersing myself in local culture, which was definitely facilitated by a motorcycle. But then what happened was I went to go see a movie called The Highest Pass, And The Highest Pass was a View Details
- 05 Dec 2005
- Research & Ideas
VCs Survey Post-Bubble Opportunities
business." "The statistics are correct," said Raj Kapoor (HBS MBA '96), managing director at Mayfield, a venture capital firm based in Menlo Park, California. "It's an extremely hit-driven business that's becoming more and more like the View Details
- 22 Oct 2018
- News
Capital Murder
sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind... View Details
Keywords: Julia Hanna