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  • Forthcoming
  • Article

Transaction Cost Economics in the Digital Economy: A Research Agenda

By: Frank Nagle, Robert Seamans and Steve Tadelis
Transaction cost economics theory explains when it is more efficient for a transaction between two parties to occur across the market or within an organization. How does transaction cost economics apply in the digital economy, which relies on digital transactions? In... View Details
Keywords: Transaction Cost Economics; Digital Economy; Economics; Cost; Markets; Research; Digital Transformation
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  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

effect should be scrutinized under deal protection doctrine, even if these agreements have a colorable business purpose as well. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51576 Emerging Markets and the Future of... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

August 2018 Journal of Accounting Research Virtual Issue on Empirical Management Accounting Research By: Abernethy, Margaret, and Dennis Campbell Abstract—No abstract available. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

require. “Without a soul, without human insight, the capabilities of the machine will be limited,” a group of 13 marketing scholars write in their working paper, Soul and Machine (Learning), which takes a high-level view of the present... View Details
Keywords: by Kristen Senz
  • 15 Aug 2016
  • Blog Post

Prepare for Your Interview with Research

You have leveraged your network, perfected your resume and cover letter, and now you have landed an interview. Research may be one of the most critical elements of your interview preparation. While hiring managers and recruiters can be... View Details
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

evidence consistent with market participants perceiving staggered boards to be value reducing. Amihud and Stoyanov (2016) (AS2016) contests these findings, reporting some specifications under which the results are not statistically... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

peak in 1997, Kodak had a market value of $30 billion. Despite inventing the first digital camera, Kodak stumbled to capitalize on the new technology and by 2011 the company was in Chapter 11 bankruptcy protection. In September 2013,... View Details
Keywords: Dina Gerdeman
  • Web

What We Do | Research Associates

What We Do Research Associates have the time and resources to dig deep in their research, with the guidance of faculty who are thought leaders in fields ranging from entrepreneurship to finance to organizational behavior. Play What View Details
  • 2022
  • Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of... View Details
Keywords: Marketing; Practice; Research; Sales
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  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

think so. In this study, researchers looked at how the policy announcement affected the stock valuations of 471 Fortune 500 firms. “We find that the June 22 shock eroded the market valuation of the 471... View Details
Keywords: by Sean Silverthorne
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

forthcoming Journal of International Economics Corporate Debt, Firm Size and Financial Fragility in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract— The post-Global Financial Crisis period shows a... View Details
Keywords: Dina Gerdeman
  • Web

Business, Government & the International Economy - Faculty & Research

Abou-Chadi and Sergi Pardos-Prado 2024 | Working Paper | Faculty Research The growing participation of women in the labor market has marked a significant societal transformation, coinciding with the rise of... View Details
  • August 2014
  • Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
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  • April 2017
  • Article

Introduction to Special Issue: The Consumer in a Connected World

By: John A. Deighton, Jacob Goldenberg and Andrew T. Stephen
Keywords: Marketing; Consumer Behavior; Consumer Research; Smartphones; Data; Technology
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  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • Web

Entrepreneurial Management Curriculum - Faculty & Research

listed under Marketing and General Management) Rohit Deshpande , Henry McGee Spring 2025 Q3Q4 3.0 Field Course: Climate Solutions Lab Jim Matheson Spring 2025 Q3Q4 3.0 Field Course: Entrepreneurship through Acquisition (Application Only)... View Details
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
Keywords: by Kristen Senz; Financial Services
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly... View Details
Keywords: by Sean Silverthorne
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace... View Details
Keywords: Dina Gerdeman