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Show Results For
- All HBS Web
(617)
- News (134)
- Research (429)
- Multimedia (9)
- Faculty Publications (214)
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- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 1 Oct 2011
- Conference Presentation
Philanthropy and Prosperity
By: Zoe Chance and Michael I. Norton
Chance, Zoe, and Michael I. Norton. "Philanthropy and Prosperity." Paper presented at the Association for Consumer Research Annual Conference, St. Louis, MO, October 1, 2011.
- 01 Nov 2007
- Conference Presentation
Decision Amnesia: Motivated Forgetting of Difficult Choices
By: Zoe Chance and Michael I. Norton
- Article
Matchmaking Promotes Happiness
By: Lalin Anik and Michael I. Norton
Four studies document and explore the psychology underlying people's proclivity to connect people to each other—to play "matchmaker." First, Study 1 shows that chronic matchmaking is associated with higher well-being. Studies 2 and 3 show that matching others on the... View Details
Anik, Lalin, and Michael I. Norton. "Matchmaking Promotes Happiness." Social Psychological & Personality Science 5, no. 6 (August 2014): 644–652.
- 22 Oct 2009
- Conference Presentation
Charitable Giving and Subjective Wealth
By: Zoe Chance and Michael I. Norton
- 2009
- Article
Conceptual Consumption
By: Dan Ariely and Michael I. Norton
Ariely, Dan, and Michael I. Norton. "Conceptual Consumption." Annual Review of Psychology 60 (2009): 475–499.
- 10 Feb 2009
- Conference Presentation
Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks
By: Lalin Anik and Michael I. Norton
Anik, Lalin, and Michael I. Norton. "Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks." Paper presented at the Society for Personality and Social Psychology Annual Meeting, Tampa, FL, February 10, 2009.
- December 2007
- Article
Psychology and Experimental Economics: A Gap in Abstraction
By: Dan Ariely and Michael I. Norton
Ariely, Dan, and Michael I. Norton. "Psychology and Experimental Economics: A Gap in Abstraction." Current Directions in Psychological Science 16, no. 6 (December 2007): 336–339.
- 25 Oct 2007
- Conference Presentation
Decision Amnesia: Why Taking Your Time Leads to Forgetting
By: Zoe Chance and Michael I. Norton
- 04 May 2007
- Conference Presentation
Choice Amnesia: Tough Choice? Fahgeddaboutit!
By: Zoe Chance and Michael I. Norton
- May 2003
- Article
Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis.
By: Benoit Monin and Michael I. Norton
Monin, Benoit, and Michael I. Norton. "Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis." Personality and Social Psychology Bulletin 29, no. 5 (May 2003): 559–567.
- May 2011
- Article
Think Customers Hate Waiting? Not So Fast...
By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
- April 2009 (Revised April 2009)
- Teaching Note
(PRODUCT) RED (TN) (A) and (B)
By: Michael I. Norton and Youngme E. Moon
Teaching Note for [509013 and 509014]. View Details
- Article
Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate
By: Samuel R. Sommers and Michael I. Norton
Sommers, Samuel R., and Michael I. Norton. "Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate." American Psychologist 63, no. 6 (September 2008): 527–539.
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
- 2019
- Working Paper
Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption
By: Anne Wilson, Silvia Bellezza and Michael I. Norton
- 17 Mar 2009
- First Look
First Look: March 17, 2009
consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace
- July 2005
- Article
From Student to Superhero: Situational Primes Shape Future Helping
By: Leif D. Nelson and Michael I. Norton
Nelson, Leif D., and Michael I. Norton. "From Student to Superhero: Situational Primes Shape Future Helping." Journal of Experimental Social Psychology 41, no. 4 (July 2005): 423–430.
- 21 Feb 2017
- First Look
First Look at New Research: February 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52308 Executive Development Programs Enter the Digital Vortex: I. Disrupting the Demand Landscape By: Narayandas, Das, and Mihnea C. Moldoveanu Abstract—Executive development programs have... View Details
Keywords: Carmen Nobel