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Show Results For
- All HBS Web
(3,581)
- People (15)
- News (918)
- Research (2,079)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,470)
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
Keywords: Consumer Products / Retail
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
- June 2009
- Teaching Note
Manchester Products: A Brand Transition Challenge (Brief Case)
By: John A. Quelch and Heather Beckham
- 2007
- Conference Presentation
Current Trends in Brand Preservation and Intellectual Property
By: Frank Nagle
- 29 May 2024
- News
Harvard Professor Scott Kominers on NFTs and Brands
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 29 Dec 2011
- News
Year In Review: Mega Tech Brands Raise Megabucks
- June 2020
- Teaching Note
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers ＆ Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next... View Details
- 06 Jun 2024
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
If there were a theme to Kate Twist’s (MBA 2008) career, it would be building brands known for the emotional connection they foster with their consumers. Twist is experienced in directing powerful consumer brands. She cofounded the... View Details
- July 2008
- Teaching Note
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
Teaching Note for [809029]. View Details
- October 2009
- Teaching Note
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Teaching Note for [308052]. View Details
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- May 1994
- Case
Laura Ashley (C): Rebuilding and Transforming a Global Brand
By: Richard L. Nolan
Over the course of two years a CEO executes a business transformation strategy and key decisions. View Details
Keywords: Transition; Decisions; Performance Consistency; Performance Improvement; Business Strategy
Nolan, Richard L. "Laura Ashley (C): Rebuilding and Transforming a Global Brand." Harvard Business School Case 194-144, May 1994.
- 26 Jan 2024
- Video
Career Workshop Crafting your Brand with the CPD Office
- 16 Jun 2017
- News
Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm
Keywords: Manufacturing
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
By: Randolph E. Bucklin and Sunil Gupta
Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)