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All HBS Web
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Show Results For
-
All HBS Web
(2,866)
- People (24)
- News (728)
- Research (1,106)
- Events (1)
- Multimedia (19)
- Faculty Publications (317)
- October 2020 (Revised March 2022)
- Case
Automercados Plaza's: Surviving Venezuela's Hyperinflation
- October 2010 (Revised May 2017)
- Case
Building a Developmental Culture: The Birth of Deloitte University
- September 2003 (Revised November 2005)
- Case
Best Buy Co., Inc. (A): An Innovator's Journey
- 2007
- Other Unpublished Work
Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy
- October 2023 (Revised February 2024)
- Case
Loris
- March 2010 (Revised February 2013)
- Case
NFL UK
- September 2009 (Revised December 2009)
- Supplement
Genzyme Center (B)
- September 2009 (Revised September 2010)
- Case
Genzyme Center (A)
- 29 Jan 2018
- News
How to Build Trust with Colleagues You Rarely See
Kristin W. Mugford
Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School and the Senior Associate Dean for Culture and Community. She previously served as Faculty Chair for field-based learning and... View Details
- 28 Apr 2023
- Blog Post
From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 12 Jul 2004
- Research & Ideas
Enron’s Lessons for Managers
- 11 Feb 2021
- Blog Post
2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)
- September 2009 (Revised December 2009)
- Supplement
Genzyme Center (C)
- February 2015 (Revised June 2016)
- Case
AltSchool: School Reimagined
- Blog
Should You Pursue the Certificate of Management Excellence?
- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- 04 Dec 2023
- Blog Post