Publications

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

fundamental questions possible. Even if we're interested in a very specific food product — and there are lots of specifics you could ask - it's more important to look into the larger context View Details

Keywords: by Martha Lagace

2021
Working Paper

Being the Boss: Gig Workers' Value of Flexible Work

By: Laura Katsnelson and Felix Oberholzer-Gee

Workers who join the gig economy face a challenging trade-off. Gig work provides worktime flexibility and a sense of being one’s own boss, but gig workers forgo certain protections that employees enjoy. In this paper, we study the work patterns of a large sample of... View Details

Keywords: Gig Workers; Flexible Work Arrangements; Worker Welfare; Labor; Governing Rules, Regulations, and Reforms

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Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern

Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details

Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology

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26 Apr 2017
Working Paper Summaries

Assessing the Quality of Quality Assessment: The Role of Scheduling

Keywords: by Maria Ibanez and Michael W. Toffel; Food & Beverage; Food & Beverage

09 Nov 2016
News

The Seeds of Learning

Adam Zmick (MBA 2011) is cofounder of Gardeneers, an environmental education organization based in Chicago, Illinois. In this interview, he explains the connections between learning about food and children’s... View Details

12 May 2015
News

A Flash of Insight

When American Airlines Flight 11 struck the North Tower of the World Trade Center on the bright, sunny morning of September 11, 2001, it set off a chain of dark events that... View Details

Keywords: Robert S. Benchley; 9/11; Hospitals; Health, Social Assistance

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

Find at Harvard

organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early... View Details

Web

3.3 Student Cost of Attendance - MBA

calculated based upon projected educational expenses during a 9-month academic year (10 months for the first year of the MS/MBA programs). The Cost of Attendance is established annually and includes tuition,... View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Extraordinary Chambers in the Courts of Cambodia, Bain, World Food Programme, Goldman Sachs, Brandeval HBS ACTIVITIES HBS Show, Wine & Cuisine Society Yaoxin Ding While serving as a product manager at... View Details

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

May 2017 (Revised February 2024)
Case

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)

By: William W. George and Amram Migdal

This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details

Keywords: Acquisition; Value Creation; Decision Choices and Conditions

November 2009 (Revised March 2010)
Case

Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story

By: Richard G. Hamermesh, Raju Kucherlapati and Rachel Gordon

In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had... View Details

Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Marketing Strategy; Product Positioning; Genetics; Biotechnology Industry; Europe; United States

November 2022
Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal

In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

Evidence from Medical Device Firms, released in January. Bigger recalls, bigger reactions Using 13 years of US Food and Drug Administration data and a novel set of competitor... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

Web

Great American Business Leaders of the 20th Century - Leadership

High 90 1990 Internet "irrational exuberance" Antigovernment sentiment: Waco standoff; Oklahoma City bombing Influence: Medium-Low 1900 19 First significant enforcement of Sherman Antitrust Act Pure Food and... View Details

2023
Working Paper

How Wicked Problems Drive Business Performance: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details

Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance