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Show Results For
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All HBS Web
(666)
- News (127)
- Research (469)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 18 Jul 2006
- First Look
First Look: July 18, 2006
Working PapersNone available this week Cases & Course MaterialsThe Company Sale Process Author:William E. Fruhan Jr. Harvard Business School Note 206-108 Lays out the steps, timeline, and process by which a company is sold....
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Sean Silverthorne
- Profile
Fereshteh Zeineddin
As Fereshteh Zeineddin sees it, beauty is much more than skin deep. Her passion for cosmetics (she was a L'Oreal sales manager for two and a half years) is rooted in her appreciation for what beauty can mean. "I am inspired"...
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- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
activities differ as well, as creating and marketing a wine brand typically diverges from the approach used to develop a beer label. Finally, sales force synergies appear minimal, as a single View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to move products and achieve View Details
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by Rosabeth Moss Kanter
- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
begin with, the top team must first agree on a "statement of strategic and organizational direction" — an outline of what the company must do as a whole in order to gain competitive advantage. They then appoint an employee task View Details
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by Judith A. Ross
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
forced that company into bankruptcy. The acquisition further strengthened American Home Products's new animal health unit and its established prescription drug line. In 1987, predating the Robbins transaction and the View Details
- 22 Oct 2013
- First Look
First Look: October 22
incentive programs. The case forces students to address principles of compensation system design, as well as more fundamental issues around what they believe motivates this "volunteer" (i.e., non-employee) View Details
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Sean Silverthorne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market...
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- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a...
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Martha Lagace
- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor...
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- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political advertising View Details
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Sasha Issenberg
- 01 Dec 2015
- First Look
December 1, 2015
vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales View Details
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Sean Silverthorne
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick...
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- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
expenses associated with everyday activities such as management meetings, conferences, phone conversations, sales calls, reports, and memos. Hagel and Singer maintain that by dramatically reducing interaction costs, the Internet and other...
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- Student-Profile
Byungyeon Kim
important Harvard’s worldwide research centers would be to his work. His second year research project involved a study of sales force compensation that resulted from a partnership with a Turkish...
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- 01 Dec 2003
- News
Flex Time
sophisticated communication systems that include detailed weekly reports from UCC’s sales force and senior managers. As long as her days may be — talking on the phone with customers, following up on issues...
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Manufacturing
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
aligned with the effort, and a strong and well-articulated business case for action. IBM's diversity task forces benefited from all four. Demonstrate Leadership Support It's become a cliché to say that leadership matters, but the issue...
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by David A. Thomas
- 01 Jun 2004
- News
Books
University Press) Walter Friedman’s Birth of a Salesman: The Transformation of Selling in America documents the history of salesmanship, from the days of peddlers to the creation of modern sales forces at...
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- 02 Feb 2012
- Op-Ed
Once a Castle, Home is Now a Debtors’ Prison
market: people offered jobs far afield stay put, reluctant (and unable) to leave their underwater homes. Since the recovery of the housing market will undergird any broader recovery, we must address these debtors' prisons. Novel Solutions The solutions will View Details