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- Faculty Publications (176)
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- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
versions of products originally designed for wealthier markets. This approach rarely succeeds. But some companies have committed themselves to understanding the needs of less-affluent customers and using this knowledge to devise View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
resources—be it the myriad Amazon product reviews, a rich collection of free videos on YouTube, or Google’s open-source algorithms. Thanks to these tech giants, a significant portion of your ecosystem is already established and readily...
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- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
international competition means we should expect industries to come and go. Even if this is sometimes painful, it is, in fact, a healthy process by which resources flow to their most productive uses. When a commons erodes, however, it...
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- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of...
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Sean Silverthorne
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
rights only limit the growth of innovation"? The "societal view" of intellectual property was taken by Harsh Honmode, who said " ... a lifelong royalty on ideas will only dampen the spirit of another creative being to...
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by Jim Heskett
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
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Re: Multiple Faculty
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous...
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by Sarah Jane Gilbert
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Obama-to move government data to the Web-lead to public benefits much faster? Data.gov, the subject of a new HBS case study, taught for the first time this summer, highlights the potential of raw data to spur citizen creativity and...
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- 24 Oct 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can innovation and creativity be managed? Where do View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which financial sector reforms impact product markets. It is not exclusively better ex ante allocation of...
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Martha Lagace
- 04 Jun 2001
- Research & Ideas
Why dot.coms Will Rise Again
McFarlan's high-spirited session, called "Global Internet and E-Commerce Strategies in the 21st Century," stressed the creative approaches four companies—Li & Fung, Cisco Systems, Charles Schwab & Co. Inc., and Merrill...
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by Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is...
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by Robert Simons
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them....
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- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
economies where they are a novel phenomenon. Such entrepreneurs face more uncertainty than other entrepreneurs—they are embarking upon a new venture, in a new industry in economies that are emerging. The creative and founder-dependent...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget...
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- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
Creativity (Oxford University Press) spells it all out. The Missing Link Higgins became interested in this missing link after watching a young biotech company go through two public offerings in the early 1990s. The observations she made...
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by Martha Lagace & Mallory Stark
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded...
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Keywords:
Value Creation;
Marketing Strategy;
Expansion;
Creativity;
Film Entertainment;
Organizational Change and Adaptation;
Organizational Structure;
Product Development;
Entertainment and Recreation Industry;
Retail Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (A): The $2 Billion Movie. Harvard Business School Case 899-041, August 1998. (Revised October 1998.)
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
through the crowd to lesser-known microfinance borrowers in developing countries. Nanda puts most current crowdfunding platforms such as Kickstarter and Indiegogo in the equivalent of the donation or lending category. Kickstarter began as a way for View Details
- 08 Jul 2015
- What Do You Think?
Do Americans Work Too Much and Think About Work Too Little?
activities on the job that are not perceived as work while "working" in ways that are non-productive. In short, we're not thinking creatively enough about work. Those are themes that recur in the comments to this month's column....
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