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- Faculty Publications (202)
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- 10 Mar 2015
- First Look
First Look: March 10
abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215030-PDF-ENG Harvard Business School Case 215-034 Zeswitz Music No abstract available. Purchase this case:...
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Carmen Nobel
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
if any, should be made to adapt to a chosen market. Given high levels of piracy in the music industry, students are not only able to explore the value creation aspects of AKB48, but also the value-capture features of its business model....
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Sean Silverthorne
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD...
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Martha Lagace
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000 iPods. And the iTunes View Details
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by Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
than $1 billion each and changed their focus from record retailing and music production to a broader one based on airlines, health, financial services, mobile, and media businesses. In addition, Virgin had been able to apply the Virgin...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
too, have drawn practical lessons from artistic methods in design (Bolland and Collopy, 2004), music (Hackman, 2002; Zander and Zander, 1998), theatre (Austin and Devin, 2003), and other areas. Scholars have also proposed art principles...
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Martha Lagace
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to...
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by Dina Gerdeman
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