Multiple Audience Problem - Publications - Faculty & Research

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

inside that matters. There was an 8086; there was an 8186, which had a very brief history. There was the 8286. IBM, which was the king of the industry, always insisted that there be multiple sources. The excuse for this was that in case... View Details

Keywords: by Sean Silverthorne; Computer

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

poor managers because they persist in their behaviors as reps rather than managers. This article discusses why this is common, the problems with standard advice about how to address this issue, what it now takes to be an effective sales... View Details

Keywords: Dina Gerdeman

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

second-guess, double back, or duplicate other people's work. They catch problems more quickly or take bolder steps because they do not worry about embarrassment or punishment. Energy is freed and focus is possible when people have... View Details

Keywords: by Rosabeth Moss Kanter

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

thirty-nine-year-old fellow we interviewed cashed out his start-up software business for a cool $19 million in 1999 and felt ashamed to tell his peers he hadn't made more! When records break at such earth-shattering speed, being all we can be doesn't just get tougher,... View Details

Keywords: by Laura Nash & Howard Stevenson

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

15 Jan 2013
First Look

First Look: January 15

key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates goods in the present and new... View Details

Keywords: Sean Silverthorne

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

catalog that professors would employ "an analogous method [to the 'case method' used at the Law School], emphasizing classroom discussion, supplemented by lectures and frequent reports, which may be called the problem method."... View Details

Keywords: by David A. Garvin

03 Feb 2003
Research & Ideas

Web Services

Movie buffs may recall that "plastics" was the whispered tip to Dustin Hoffman in The Graduate; if the movie were remade today, "Web services" might replace that advice. An overflow audience already seemed to know... View Details

Keywords: by Julia Hanna; Service

11 Feb 2002
Research & Ideas

Secrets of the Successful Businesswoman

appointment with a friend or your family?" she asked. Of the audience of about 850 who attended McGovern's keynote talk at the Dynamic Women in Business 2002 conference, at least half raised their arms—slowly. The auditorium shook... View Details

Keywords: by Martha Lagace

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

firms have chosen to hire people with local experience and to often partner with a variety of key local firms. In PCMPCL, one of our reasons for choosing the top eighteen universities as our target audience is the belief that over time,... View Details

Keywords: by Sean Silverthorne; Education

03 Apr 2006
What Do You Think?

Has Globalization Reached Its Peak?

performing outsourced tasks sending much of their work abroad, enabling them to "further outsource non-strategic work so as to concentrate on strategic issues that their audiences (the U.S. firms) would be more interested in."... View Details

Keywords: by James Heskett

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky tactical decisions related to... View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

an enormous premium relative to the core market, 200, 300, 400 percent, Apple's products, while still highly differentiated, have a very hard time selling at a huge premium relative to the core PC market. So problem number one is that PCs... View Details

Keywords: by Sean Silverthorne

23 Jul 2008
Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

problems with the firm's strategy was captured in the multiple performance measures of its Balanced Scorecard. Key concepts include: Store24's Balanced Scorecard contained useful and timely information for... View Details

08 Aug 2018
Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

but their passive investment nature offers few checks on those companies’ executives. Vanguard, Trian And The Problem With 'Passive' Index Funds As investors increasingly demand investment opportunities that match their social beliefs,... View Details

Keywords: by Sean Silverthorne; Financial Services

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

the trick in the story. Once you have buy-in, the audience is much more likely to have a wow experience." Failure Is Part Of The Process Innovations don't appear out of thin air; rather, people need to actively "intend to innovate,"... View Details

Keywords: by Dina Gerdeman; Consumer Products

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

sociology, and history who want to know about the latest research in business history, as well as to a wider audience beyond academia, including practitioners, who are interested in learning from the past of business. Handbooks such as... View Details

Keywords: by Sean Silverthorne

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

Protestant faith makes him seem less "other" to a non-Asian-American audience than his race, especially in the context of current public discourse about politicians who have Muslim names or Mormon faith? There are two plausible... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

01 Dec 2003
What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

probably seen the beginning of the decline of the actively managed mutual fund," Charles Broming expressed the hope that "money management will become another technical job and compensation will reflect its real added value." Part of the View Details