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All HBS Web
(538)
- News (69)
- Research (420)
- Multimedia (1)
- Faculty Publications (194)
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- 22 Mar 2016
- First Look
March 22, 2016
institutions. It explores as well new efforts to understand the micro mechanisms and channels by which host countries can benefit from multinational activity, within and between firm productivity increases....
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Sean Silverthorne
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
facilitate the expatriation of US corporations. Such transactions reflect the effects of policies and of the changing structure of multinational firms. From a policy perspective, the transactions highlight the increasing costs of...
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- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely markdowns on what is left over. Execute well, especially at the stores. Attend to data inaccuracy...
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- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with...
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- 18 Nov 2014
- First Look
First Look: November 18
capital to pay fixed and variable costs affects choices firms make regarding export entry and operations, and, as a consequence, influence aggregate trade patterns. Financial frictions and the use of internal capital markets shape decisions that View Details
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Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of...
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Martha Lagace
- 13 Sep 2011
- First Look
First Look: September 13
capital flows—both debt and equity—into public and private components and study their relationship with productivity growth. This exercise reveals that international capital flows are mainly shaped by government decisions and sovereign to...
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Sean Silverthorne
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 13 Mar 2007
- First Look
First Look: March 13, 2007
is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses. A rewritten version of an...
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Martha Lagace
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational companies compete by trying to...
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- 19 Sep 2024
- Research & Ideas
Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work
and Tommy Pan Fang of Rice University—looked at communication patterns among more than 12,000 employees working for a large multinational corporation across all major time zones. The team studied their Skype messages, emails, phone calls,...
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by Michael Blanding
- 27 Jan 2015
- First Look
First Look: January 27
of mass production more completely than anyone had done before. Until the 19th century, weapons manufacture, like most industries, had been the exclusive domain of skilled craftsmen, whose families had typically been in the trade for...
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Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
of investment greatly matters. Accordingly, prior studies find that cash holdings enable firms to increase product market share at the expense of their rivals. Recently, however, U.S. multinational firms...
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Carmen Nobel
- 28 Oct 2008
- First Look
First Look: October 28, 2008
platform-based products (applications) and users of such products. We show that the unique equilibrium under platform compatibility leads to higher profits than the symmetric equilibrium under incompatibility. Notwithstanding,...
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Martha Lagace
- 17 Jan 2017
- First Look
First Look at New Research: January 17
in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing theories and evidence...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
Environment and the Investment Decisions of Multinational Corporations By: Shroff, Nemit O., Rodrigo S. Verdi, and Gwen Yu Abstract—This paper examines how the external information environment in which foreign subsidiaries operate affects...
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Sean Silverthorne
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
pushing the envelope on offering products for an emerging market, the need to go in and set up a business or acquire your own company in order to have exposure to this area is lessened. What many firms or asset managers who want exposure...
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by Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the...
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Martha Lagace
- 03 May 2004
- Research & Ideas
Business History around the World
stayed important. The service sector was strong. Multinational activity was extensive and persistent. The two countries even shared the ownership of two of the world's largest multinationals, Shell and Unilever. Many allegedly distinctive...
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by Cynthia Churchwell
- 10 Jun 2014
- First Look
First Look: June 10
selling valuable and scarce products are more likely to have separate primary and secondary markets and will therefore appropriate more value when secondary markets thicken. Firms selling products that are...
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Sean Silverthorne