Publications

February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

June 2014
Article

Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds

By: Sergey Chernenko and Adi Sunderam

We document the consequences of money market fund risk taking during the European sovereign debt crisis. Using a novel data set of security-level holdings of prime money market funds, we show that funds with large exposures to risky Eurozone banks suffered significant... View Details

Keywords: Money Market Mutual Funds; European Sovereign Debt Crisis; Runs; Contagion; Risk Taking; Investment Funds; Financial Crisis; Europe

2006
Chapter

Creating the Dynamics of Hard-to-Imitate Innovation

By: Hirotaka Takeuchi

Keywords: Innovation Strategy; Innovation Leadership

Research Summary

Distributed Innovation in Open Systems—The Role of Modularity

By: Carliss Y. Baldwin

Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details

August 1991
Background Note

Marketing Research

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research. View Details

Keywords: Marketing

1982
Book

Readings in the Management of Innovation

By: Michael Tushman and William L. Moore

Keywords: Innovation and Management

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

important." Duan Yongping, the founder, Chairman and CEO of BBK Electronics Corp., a Chinese company that manufactures consumer electronics, also said that Chinese consumers are becoming more concerned about quality and are willing... View Details

Keywords: by Julie Jette

Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and... View Details

September 2013
Article

Prizes, Publicity, and Patents: Non-Monetary Awards as a Mechanism to Encourage Innovation

By: Petra Moser and Tom Nicholas

This paper exploits the selection of prize-winning technologies among exhibitors at the Crystal Palace Exhibition in 1851 to examine whether—and how—ex post prizes that are awarded to high-quality innovations may encourage future innovation. U.S. patent data... View Details

Keywords: Prizes; Innovation; Motivation and Incentives; Patents; Innovation and Invention

Aug 08 2018
Testimonial

Mastering the Art of Disruptive Innovation

Article

Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey

By: Rohit Deshpandé and John U. Farley

Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research

Program

Disruptive Innovation

of an industry may change Avoid having your business disrupted by others Achieve differentiation and better margins Assess your company's capabilities Sustain core businesses while enabling innovation Avert... View Details

Fourth Quarter 2002
Article

Corporations and the Financing of Innovation

By: Paul A. Gompers

Keywords: Financing and Loans; Innovation and Invention

2003
Book

Strategic Management of Technology and Innovation

By: Robert A Burgelman, Clayton M. Christensen and Steven C. Wheelwright

Keywords: Strategy; Management; Information Technology; Innovation and Invention

September 1975
Background Note

Market Analysis

Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an... View Details

Keywords: Analysis; Markets; Marketing

winter 2003
Article

Navigating the Technology Landscape of Innovation

Keywords: Information Technology; Innovation and Invention

01 Dec 2015
News

Sharing Knowledge of Innovation in India

faculty immersions in the region and developed opportunities for engagement with alumni and the local community. “There is great sharing of knowledge that can be done by the center,” says Tewari. “It can bring alive the extraordinary... View Details

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details