Market Selection - Publications - Faculty & Research

Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new... View Details

May 2023
Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

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Program

Disruptive Innovation

around innovation initiatives Rethink your product, market and strategy Apply disruptive theories to complex problems and opportunities Build the skills and vision critical to leading change Make better decisions through strategic... View Details

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

program on dynamic capabilities needs to be reset around the fundamental strategic problem facing firms: how to identify and select capabilities that lead to competitive advantage. To this end, the article develops a framework that... View Details

Keywords: Sean Silverthorne

Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop operations and service features... View Details

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details

Keywords: Martha Lagace

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010... View Details

Keywords: by Kim Girard; Advertising; Publishing

Web

Apply to PRIMO - Doctoral

Program for Research in Markets & Organizations Apply to PRIMO 1ms HOW TO APPLY Applications for PRIMO 2025 will open in November 1, 2024, and close on February 1, 2025. All files must be uploaded as pdf files through the online... View Details

10 Dec 2013
First Look

First Look: December 10

time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three learning... View Details

Keywords: Sean Silverthorne

Program

Leading Change and Organizational Renewal

challenges and career decisions Who Should Attend This program is designed for senior executives at companies of all sizes and stages—from current market leaders to fast-growing midsize competitors to dynamic emerging companies. HBS gives... View Details

Working Paper

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif

Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a... View Details

Keywords: Energy; Demand and Consumers; Price; Policy; Mathematical Methods

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Program

Leading Global Businesses

Global executives, such as CEOs, presidents, CFOs, and corporate staff officers leading global businesses Global marketing executives running global product or marketing groups Regional executives or country... View Details

23 Oct 2024
HBS Seminar

Rosa Ferrer, University of Pompeu Fabra and BSE

May 2007 (Revised July 2011)
Case

The West German Headache Center: Integrated Migraine Care

By: Michael E. Porter, Clemens Guth and Elisa M. Dannemiller

Describes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care... View Details

Keywords: Business Model; Health Care and Treatment; Medical Specialties; Industry Structures; Service Delivery; Integration; Health Industry; Germany

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28 Aug 2012
First Look

First Look: August 28

returns. However, these findings are driven by differences in the stocks recommended and their market capitalization. After controlling for these selection effects, we find no difference in the performance... View Details

Keywords: Sean Silverthorne

17 May 2017
Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and Self-Presentation in the Labor View Details

Keywords: by Dina Gerdeman

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

focused in his first couple of years. He got rid of a huge number of product lines. He streamlined the operations and he bet on a very small number of products. The combination of the early success of the iMac, the booming marketing in... View Details

Keywords: by Sean Silverthorne

Web

Actively Addressing Unconscious Bias in Recruiting - Recruiting

bias in which people tend to gravitate towards others who look, act, and think as they do. In recruiting specifically, unconscious bias and affinity bias often express themselves as a preference for one candidate or another because of “ culture fit .” Resumes may be... View Details

August 2014
Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

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November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

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