Filter Results:
(8,298)
Show Results For
- All HBS Web
(8,298)
- People (17)
- News (1,339)
- Research (5,842)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,254)
Show Results For
- All HBS Web
(8,298)
- People (17)
- News (1,339)
- Research (5,842)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,254)
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
employees. Economic recession can elevate the importance of the finance director's balance sheet over the marketing manager's income statement. Managing working capital can easily dominate View Details
Keywords: by John Quelch
- February 2019 (Revised July 2019)
- Case
Sales Force Management at Nobel Ilac
By: Doug J. Chung and Gamze Yucaoglu
Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details
Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey
Chung, Doug J., and Gamze Yucaoglu. "Sales Force Management at Nobel Ilac." Harvard Business School Case 519-067, February 2019. (Revised July 2019.)
- February 2024
- Teaching Note
Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)
By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
- February 2012
- Article
Management Practices across Firms and Countries
By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
- 19 Feb 2007
- Research & Ideas
Inexperienced Investors and Market Bubbles
exposure to technology, younger managers underperform. Underperformance gets worse after 2000, not surprisingly. Q: Why aren't older managers as likely to chase a bubble? A: For two reasons. First, they have... View Details
- 2011
- Working Paper
Management Practices Across Firms and Countries
By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing, American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Business Ventures; Public Sector; Private Sector; Country; Performance; Motivation and Incentives
Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices Across Firms and Countries." Harvard Business School Working Paper, No. 12-052, December 2011.
- June 1989 (Revised January 1992)
- Case
Ingersoll-Rand (A): Managing Multiple Channels--1985
By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.)
- Web
Interviews - Creating Emerging Markets
Interviews The Creating Emerging Markets interview archive forms a permanent and unique resource held in Harvard Business School’s Baker Library. Each interview page includes the transcript, associated video clips and supporting resources... View Details
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- 12 May 2015
- Blog Post
A Summer Internship in General Management
Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general View Details
- September 2004 (Revised April 2005)
- Case
U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets
By: Bruce R. Scott and Edward Murphy
Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as... View Details
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- September 2006
- Exercise
Earnings Management Exercise
By: Malcolm P. Baker
Students act as managers or investors. Managers have the ability to manipulate reported earnings, and investors must bid for shares taking this into account. View Details
Baker, Malcolm P. "Earnings Management Exercise." Harvard Business School Exercise 207-034, September 2006.
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2017
- Working Paper
Economic Uncertainty and Earnings Management
By: Luke C.D. Stein and Charles C.Y. Wang
In the presence of managerial short-termism and asymmetric information about skill and effort provision, firms may opportunistically shift earnings from uncertain to more certain times. We document empirically that when financial markets are less certain about a firm's... View Details
Keywords: Discretionary Accruals; Uncertainty; Implied Volatility; Earnings Response Coefficient; Risk and Uncertainty; Earnings Management; Financial Markets
Stein, Luke C.D., and Charles C.Y. Wang. "Economic Uncertainty and Earnings Management." Harvard Business School Working Paper, No. 16-103, March 2016. (Revised April 2017.)
- January 1995 (Revised October 1995)
- Case
Citibank: Global Customer Management
By: Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
- February 2002 (Revised February 2006)
- Case
Volvo Trucks (A): Penetrating the U.S. Market
By: Michael E. Porter and Orjan Solvell
Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details
Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
Porter, Michael E., and Orjan Solvell. "Volvo Trucks (A): Penetrating the U.S. Market." Harvard Business School Case 702-418, February 2002. (Revised February 2006.)
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase... View Details