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  • December 1971 (Revised November 1975)
  • Background Note

Note on Decision Analysis

By: Paul W. Marshall
Keywords: Decision Making; Management Analysis, Tools, and Techniques
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  • January 1971 (Revised November 1975)
  • Background Note

Linear Programming: A Technique for Analyzing Resource Allocation Problems

By: Paul W. Marshall
Keywords: Problems and Challenges; Mathematical Methods; Management Analysis, Tools, and Techniques
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  • Research Summary

Overview

By: Rob Markey
Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details
Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships
  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

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