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  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

ingredient brand. It makes zero sales to end consumers, yet Intel built a consumer demand pull for its chips that required every PC manufacturer to incorporate them and to advertise Intel Inside on their... View Details
Keywords: by John Quelch; Consumer Products
  • August 2018 (Revised July 2020)
  • Case

Revenue Recognition at HBP

By: Paul Healy and Siko Sikochi
In early 2014, Paul Bills, CFO of Harvard Business Publishing (HBP), sat down with David Wan, the company’s CEO, to discuss budget preparations for the coming year. Bills noted that the performance of Corporate Learning, one of HBP’s three business units, would be... View Details
Keywords: Accrual Accounting; Budgets and Budgeting; Revenue Recognition; Financial Reporting; Publishing Industry; Education Industry; United States
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  • Program

The Women's Leadership Forum

conditions Expand your organization's ability to innovate, capture new opportunities, and build advantage Develop and implement new strategies Negotiate skillfully inside and outside your company Become a more effective leader Address... View Details
  • 24 Mar 2015
  • First Look

First Look: March 24

http://publications.iadb.org/bitstream/handle/11319/6820/Socios%20o%20acreedores%20ENG%202-25-15%20web.pdf?sequence=1 March 2015 The Routledge Handbook of Responsible Investment Reliable Sustainability Ratings: The Influence of Business View Details
Keywords: Sean Silverthorne
  • Article

Mission-Driven Governance

By: Raymond Fisman, Rakesh Khurana and Edward Martenson

The purpose of this paper is to provide a useful, easily applied theory of governance performance. The existing model is fundamentally adversarial, rooted in the paradigm of principal-agent conflict. At its base is an image of governance as a never-ending struggle... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Knowledge Management; Standards; Mission and Purpose; Organizational Change and Adaptation; Performance Effectiveness; Performance Evaluation
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  • 17 May 2011
  • First Look

First Look: May 17

interaction in the consultative selling process affects EMC's business, and 3) managing a VAR sales model that distances EMC from its customers. Purchase this... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

wouldn’t otherwise do, and good incentive systems create a market of sorts inside companies with a series of pressure points, Hall says. Whether it’s raising your hand for extra work, prioritizing innovative projects, or staying with a... View Details
Keywords: by Avery Forman
  • 27 May 2009
  • First Look

First Look: May 27, 2009

  Working PapersThe Long-Run Risks Model and Aggregate Asset Prices: An Empirical Assessment Authors:Jason Beeler and John Y. Campbell Abstract The long-run risks model of asset prices explains stock price... View Details
Keywords: Martha Lagace
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

content). Q: Were you able to quantify social influence in terms of how it increased or decreased the percentage in sales revenue? A: The impact of the low-status group on revenue is negligible. Social influence increases revenue from the... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 05 Sep 2013
  • Working Paper Summaries

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

important for fundamental firm value and is only revealed following the information-rich dual trading by insiders and linked institutions Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54904 The Effects of Quota... View Details
Keywords: Dina Gerdeman
  • Person Page

Curriculum Vitae

Noel Watson

 

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  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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  • 27 Jul 2023
  • Blog Post

Buy big, sell small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

diverse perspectives that will help them compete. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52624 May–June 2017 Harvard Business Review The Error at the Heart of Corporate Leadership By: Bower, Joseph L., and Lynn S. Paine Abstract—Agency theory,... View Details
Keywords: Re: Multiple Faculty
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details
Keywords: by Staff; Web Services; Technology
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

large or small); and what changes to make to pricing terms and product features. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806188 Best Buy Co., Inc.: Customer-Centricity Rajiv Lal, Carin-Isabel Knoop, and Irina... View Details
Keywords: Sean Silverthorne
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • Web

Faculty & Advisors - MBA

is the designer and chairman of the T1D Fund, an impact investment fund he co-founded in 2016 that has used a venture philanthropic model to catalyze over $700 million of private capital investment in type one diabetes (T1D) cure... View Details
  • Program

Transforming Customer Experiences

inside sales teams, or other functions central to service delivery Executives in marketing, data analysis, or operations management Human resources executives concerned with driving internal service culture... View Details