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All HBS Web
(4,157)
- People (13)
- News (718)
- Research (2,724)
- Events (20)
- Multimedia (36)
- Faculty Publications (1,672)
- Web
3 Benefits of the Case Method - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 22 Mar 2012
- News
To Build Trust, Competence is Key
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding...
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- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
management level.” If only they could be heard. Often these individuals remain buried in hierarchy, impacting only their isolated areas of influence. In the working paper Organizational Toolmaking: Transformations in the Influence of...
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- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in...
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- 12 Jan 2015
- Research & Ideas
Regulators Ease Up on Companies Generating Political Benefits
We all know how political influence works: company X donates money to politician Y, and then that pol leans on regulator Z to go easy on his new best friend. In economic parlance, that circle of back-scratching is known as...
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by Michael Blanding
- February 2006 (Revised September 2007)
- Background Note
Winner-Take-All in Networked Markets
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a...
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Keywords:
Forecasting and Prediction;
Growth Management;
Network Effects;
Digital Platforms;
Internet and the Web
Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
- October 2021 (Revised May 2023)
- Case
Engine No.1: An Impact Investing Firm Engages with ExxonMobil
By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski
ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ...
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Keywords:
Carbon Emissions;
Global Warming;
Impact Investment Funds;
Hedge Fund Activism;
Leadership Development;
Business Model;
Renewable Energy;
Resource Allocation;
Decision Choices and Conditions;
Governing and Advisory Boards
Kramer, Mark, Shawn Cole, Vikram S. Gandhi, and T. Robert Zochowski. "Engine No. 1: An Impact Investing Firm Engages with ExxonMobil." Harvard Business School Case 222-028, October 2021. (Revised May 2023.)
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.
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Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- Research Summary
- Power and Influence in the Boardroom-a study of the boards and directors of the UK's top 500 plc's.
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- 2012
- Book
Strength in Numbers: The Political Power of Weak Interests
By: Gunnar Trumbull
This book investigates the sources of interest group influence on public policy. Trumbull argues that diffuse groups like consumers are more influential, and industry less influential, than we commonly assume.
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Trumbull, Gunnar. Strength in Numbers: The Political Power of Weak Interests. Cambridge, MA: Harvard University Press, 2012.
- February 1986 (Revised June 1988)
- Supplement
Donna Dubinsky and Apple Computer, Inc. (E)
Presents a description of two management style assessment questionnaires that were completed by Donna Dubinsky: the Influence Style Questionnaire and the Leadership Practices Inventory. Dubinsky's results are summarized and presented in two exhibit graphs. This data...
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Jick, Todd D. "Donna Dubinsky and Apple Computer, Inc. (E)." Harvard Business School Supplement 486-087, February 1986. (Revised June 1988.)
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 2014
- Working Paper
Agenda Setting at the FASB: Evidence from the Role of the FASAC
By: Abigail Allen
I examine the extent to which the FASB's agenda determination is a function of the contemporaneous preferences of its primary constituents: auditors, preparers, and financial statement users. Using the FASB's consultation with the FASAC as a lens through which to view...
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Allen, Abigail. "Agenda Setting at the FASB: Evidence from the Role of the FASAC." Harvard Business School Working Paper, No. 15-042, December 2014.
- 21 May 2014
- HBS Seminar
Robert Kraut, Carnegie Mellon
- Article
The Global Rise of Democracy: A Network Account
By: Magnus Thor Torfason and Paul Ingram
We examine the influence of an interstate network created by intergovernmental organizations (IGOs) on the global diffusion of democracy. We propose that IGOs facilitate this diffusion by transmitting information between their member states and by interpreting that...
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Keywords:
International Relations;
Networks;
Society;
Transformation;
Power and Influence;
Country;
Globalization
Torfason, Magnus Thor, and Paul Ingram. "The Global Rise of Democracy: A Network Account." American Sociological Review 75, no. 3 (June 2010): 355–77.
- July 1997 (Revised April 2000)
- Background Note
Competition and Business Strategy in Historical Perspective
Describes the contributions of strategic concepts in the business world, and how they came to be influenced by competitive thinking.
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Ghemawat, Pankaj. "Competition and Business Strategy in Historical Perspective." Harvard Business School Background Note 798-010, July 1997. (Revised April 2000.)
- 2016
- Working Paper
Delay as Agenda Setting
By: James J. Anton and Dennis A. Yao
We examine a dynamic decision-making process involving unrelated issues in which a decision may be endogenously delayed by the allocation of influence resources. Delay is strategically interesting when decision makers with asymmetric preferences face multiple issues...
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Keywords:
Decision Making;
Resource Allocation;
Conflict of Interests;
Power and Influence;
Strategy
Anton, James J., and Dennis A. Yao. "Delay as Agenda Setting." Harvard Business School Working Paper, No. 11-082, February 2011. (Revised January 2016.)
- 20 Sep 2007
- Research & Ideas
How to be a Customer
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to customers. Very little attention is paid...
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by John Quelch