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All HBS Web
(887)
- People (1)
- News (284)
- Research (386)
- Events (10)
- Multimedia (28)
- Faculty Publications (197)
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- 31 Mar 2009
- First Look
First Look: March 31, 2009
ventures together, each of which had had increasingly attractive outcomes, but none of which had reached their full potential. The number on the table from Google was a big one. Should the deal be completed, it would be the biggest win...
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Martha Lagace
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market...
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Martha Lagace
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/816088-PDF-ENG Harvard Business School Case 217-032 Project Titan at Northrop Grumman (B): Managing for Performance at Northrop Grumman No abstract available. Purchase this case:...
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Sean Silverthorne
- 29 Jan 2015
- Op-Ed
The Fall of Greece
experience and rather disappointing professional careers. One can check this easily by searching on Google the members of the new government. My sense is that 2015 will be another year of great uncertainty for Greeks as the new government...
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by George Serafeim
- 04 Nov 2014
- First Look
First Look: November 4
conclude, after one century of banking crisis this is the best of times for Mexican banking. Publisher's link: http://www.library.hbs.edu/forms/purchaseform/ November 2014 Journal of Competition Law & Economics Leveraging Market Power Through Tying: Does View Details
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Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Google reviews (Google’s current tying strategy) or reviews from multiple platforms determined to be the best-performing by Google’s own organic search algorithm. We find that users prefer the version that does not exclude competitor...
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Dina Gerdeman
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan...
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- 01 Jan 2020
- What Do You Think?
Why Not Open America's Doors to All the World’s Talent?
recipients are not highly paid (regardless of talent), saying that “green card data show the following percentages of foreign workers at Levels I or II making below-median wages (for a given region): Amazon 91%; Facebook 91%; and Google...
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
behavior, they do a search on Google when they are ready to make a decision," says Gupta. "So search ads get all the credit for the sale. But search ads are at the bottom of the [purchase] funnel; display ads are at a higher level....
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- 23 Feb 2010
- First Look
First Look: Feb. 23
client. (SEPs perform an oversight role for the work being done by the GEP and his or her team and are typically very senior members of the firm.) The case also raises areas where Everson can improve. Purchase this...
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Martha Lagace
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
given the issue new visibility alongside Al Gore's Nobel Peace Prize. At the same time, it raised some eyebrows among investment analysts who asked what sustainability has to do with Google's core business of making the world's information universally available. Will...
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by Jim Heskett
- 31 Aug 2016
- Research & Ideas
One Quarter of Entrepreneurs in the United States Are Immigrants
immigration in the United States. For example, even though advocates often use examples like Brin to argue for expanding the H-1B program, which is used for employment-based immigration by adults, the Google founder actually came to the...
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by Michael Blanding
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
(CJ), LinkShare, and Google Affiliate Network (GAN), which shut down in April 2013—to schemes used by some sites to entice consumers to click: cookie-stuffing, adware, typosquatting, and loyalty apps. Cookie-stuffing: A user visiting a...
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- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
company’s well-publicized problems. After all, Google can now provide an Oxford dictionary definition of the Metaverse as “a virtual reality space in which users can interact with a computer-generated environment and other users.” It has...
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by James Heskett
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
to charge a very high membership, and at that price, the number of people who would sign up is very low." Despite the trend toward online shopping, some previously online-only sellers are now establishing a physical presence, says Ngwe, citing the View Details
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2 billion to acquire Nest Labs, a new startup whose goal was to reinvent unloved home devices, such as thermostats and...
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Dina Gerdeman
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
decades, is on the auction block. Consumers apparently loved the car more than GM executives, who couldn't figure out how to make much money with it. The same day, Google announced its earnings: In discussing the announcement, analysts...
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by Jim Heskett
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
on investment of the targeted ad model they’ve perfected is far superior to traditional advertising. Both Google and Facebook have an effective duopoly on digital advertising, though Amazon is starting to put up meaningful numbers. As...
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by George Riedel
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
Microsoft, Cisco, and Google stepped up their efforts to meet these needs, even as they respond to revenue declines in traditional business sectors. While many of these are short-term opportunities, they can build important foundations...
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by Staff
- 16 Dec 2014
- First Look
First Look: December 16
controversial) shift in its business model from "retail" projects involving individual volunteers to "wholesale" projects with for-profit partners from the San Francisco Bay Area. Its CEO has to decide whether and how to respond to a request from...
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Sean Silverthorne