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Show Results For
-
All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- April 2019 (Revised April 2021)
- Case
Wayfair
By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual...
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Keywords:
Visual Assets;
Corporate Entrepreneurship;
Decision Making;
Business or Company Management;
Growth Management;
Innovation and Invention;
Operations;
Strategy;
Technology;
Retail Industry;
Service Industry;
United States;
Massachusetts
Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the...
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Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- October 2021
- Supplement
Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)
By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for...
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Keywords:
Bargaining;
Startups;
Negotiation;
Contracts;
Negotiation Tactics;
Entrepreneurship;
Business Startups;
Strategy;
Consumer Products Industry
Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)." Harvard Business School Supplement 922-013, October 2021.
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty...
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Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Globalized Firms and Management;
Growth and Development Strategy;
Corporate Strategy;
Beauty and Cosmetics Industry;
Germany;
United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- 05 Jul 2006
- Working Paper Summaries
A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult...
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- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what...
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- 17 Jul 2007
- First Look
First Look: July 17, 2007
Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To dislodge them, entrants generally must offer revolutionary...
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Keywords:
Martha Lagace
- Career Coach
Amber Wade
Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and...
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- 13 Oct 2021
- News
What’s Wrong with America’s Consumer-Price Index?
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather...
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New...
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- March 2011 (Revised October 2011)
- Case
If We Ran the World
By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia
Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good...
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Keywords:
Business Model;
Outcome or Result;
Growth and Development Strategy;
Decision Choices and Conditions;
Network Effects
Halaburda, Hanna, Radka Dohnalova, and Aldo Sesia. "If We Ran the World." Harvard Business School Case 711-490, March 2011. (Revised October 2011.)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to Entertain View Details
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
- Profile
Jackie Burgos
visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative largely because...
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- June 2022
- Case
The SAH Group: The Time is Right
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,...
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Keywords:
Growth Management;
Expansion;
Business Divisions;
Product Positioning;
Brands and Branding;
Competition;
Presentations;
Consumer Products Industry;
Tunisia;
Kenya
Alcacer, Juan, and Alpana Thapar. "The SAH Group: The Time is Right." Harvard Business School Case 722-357, June 2022.
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight...
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Keywords:
Service;
Innovation;
Pricing;
Customer Loyalty;
Uber;
Taxi;
Sharing Economy;
On-demand Economy;
Marketing;
Operations;
Strategy;
Disruption;
Customer Satisfaction;
Transportation;
Consumer Behavior
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Case 316-101, November 2015. (Revised January 2017.)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable View Details
Keywords:
by John Quelch