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Show Results For
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All HBS Web
(838)
- People (4)
- News (208)
- Research (453)
- Multimedia (2)
- Faculty Publications (151)
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- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
experiences is done, the position of CXO will be eliminated. The first point was made by Yale Schwartz, who commented that, “It all starts with the organization’s desire to improve the overall customer experience and become the brand that...
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by James Heskett
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be...
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Carmen Nobel
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs...
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Martha Lagace
- 19 Jul 2016
- First Look
July 19, 2016
in press Journal of Systems and Software Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity By: MacCormack, Alan, and Daniel J. Sturtevant Abstract—Technical debt is created when design decisions...
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Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm....
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Martha Lagace
- 09 Feb 2010
- First Look
First Look: Feb. 9
has been little empirical evidence on the propensity with which core-periphery structures are observed in practice, the factors that explain differences in the design of such structures, or the manner in which these structures evolve over...
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Martha Lagace
- 27 Mar 2007
- First Look
First Look: March 27, 2007
with Abernathy, Rebecca Henderson and Carliss Baldwin, Clark placed product and process designs at the center of his explanation of how innovation determines the structure and evolution of industries. Download the paper:...
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Martha Lagace
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our...
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- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting...
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by John S. Rosenberg
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers...
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Dina Gerdeman
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and...
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by Rachel Layne
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand...
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- 12 Mar 2013
- First Look
First Look: March 12
learn some lessons from the limited success of current approaches to design their strategy in this exciting area. Do You Really Want to Be an eBay? Authors:Hagiu, Andrei, and Julian Wright Publication:Harvard Business Review Abstract Most...
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Sean Silverthorne
- 30 Sep 2014
- First Look
First Look: September 30
online retailer demonstrates that cost transparency improves sales. In particular, cost transparency led to a 44% increase in daily unit sales. This research implies that by revealing costs-typically tightly guarded secrets-marketers can potentially improve both View Details
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Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts app, launched in late 2010 and...
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply View Details
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Martha Lagace
- 10 Nov 2015
- First Look
November 10, 2015
officials. They can help decision makers in tax administrations, public procurement offices, and other public agencies design programs informed by well-founded evidence. This paper provides an introductory overview of the most frequently...
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Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a...
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by Martha Lagace
- 12 Jun 2012
- First Look
First Look: June 12
partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically...
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Sean Silverthorne