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All HBS Web
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- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...
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Keywords:
Brands and Branding;
Competition;
Customers;
Disruption;
Disruptive Innovation;
Distribution Channels;
Entrepreneurship;
Finance;
Macroeconomics;
Marketing;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Product Design;
Product Development;
Product Positioning;
Sales;
Social Issues;
Social Marketing;
Business Startups;
Strategic Planning;
Strategy;
Supply Chain Management;
Venture Capital;
Beauty and Cosmetics Industry;
Advertising Industry;
Public Relations Industry;
Chemical Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- Web
In the News - Creating Emerging Markets
transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details
- 22 Feb 2022
- News
Breaking News
24 papers in Colorado was structured to keep control in local hands? We set up the Colorado News Conservancy as a public benefit corporation. We earmarked a majority of shares to be eventually fully locally owned. The Conservancy is View Details
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo, the 2020 host city, scrapped...
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- 20 Aug 2013
- First Look
First Look: August 20
challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in...
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Anna Secino
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
Milestone” (ECM) which designates you as a “competent engineer.” Did 2+2 change your path or alter your post-undergraduate plans? I felt that I could really throw myself into my three years of working and learning and figuring out what I...
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- Web
Online Business in Society Courses | HBS Online
well designed and helps investors get a basic understanding of what sustainable finance is, its challenges, the path forward, and its key players. Akanksha Davera HBS Online Participant Sustainable Investing What sets HBS Online apart?...
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- Web
Courses by Faculty Unit - Course Catalog
and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall 2024 Q2 1.5 Julian de...
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- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be...
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Keywords:
Sean Silverthorne
- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
a faculty member’s area of expertise or passion. We caught up with Professor Len Schlesinger, who taught the Moving Beyond Direct to Consumer (DTC) SIP with Matt Higgins of RSE Ventures. They designed this SIP to serve as a launch pad for...
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- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk...
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Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
performance. In summary, the polarized claims that corporate voluntary regulation represents a win-win opportunity-or constitutes a smokescreen that allows firms to operate with less regulatory oversight-are misguided. Instead, the key to efficient and effective...
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Sean Silverthorne
- 01 Aug 1998
- News
High Honors
business. An eight-year veteran with the prominent New York venture capital firm of J.H. Whitney & Company, he launched his own shop backed by $8 million from the Bass brothers. Seven Honeywell engineers in Boston had come up with a View Details
- Web
Harvard Business School
COGME was a consortium of ten leading business schools, including Harvard and MIT, designed to recruit outstanding minority students and provide them with financial aid and jobs after graduation. Nearly 2,000 minority students benefited...
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- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
voice of the impartial spectator. With my coauthors I applied this framework to designing a savings product for a bank in the Philippines that helps clients act in line with their long-term interests. In this "commitment savings...
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by Ann Cullen
- Web
Industry Information - Alumni
and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data...
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- 30 Aug 2011
- First Look
First Look: August 30
rather than the level of joy impact viewer retention most. The effect of joy is asymmetric, with higher gains for increases than losses for decreases. Based on these findings, the authors develop representative emotion trajectories to support ad View Details
Keywords:
Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given...
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- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by...
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- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
the positive effects of transparency—highlighting a possible tension between promotion-based strategies designed to influence and transparency-based strategies designed to inform. Competitive advantage...
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by Danielle Kost