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Show Results For
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All HBS Web
(612)
- News (67)
- Research (457)
- Events (6)
- Multimedia (3)
- Faculty Publications (254)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
for both parties. The billions of successful daily marketplace transactions are an important part of the glue that holds our society together. Good marketers offer consumers choices. Choice stimulates consumption and economic growth and...
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- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving...
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Dina Gerdeman
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue...
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- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
he bought a Nestlé chocolate bar, he got a coupon for Hershey. And when he redeemed the coupon for Hershey, he got a half-price coupon for Hershey. When he redeemed that, he got nothing. So he said, 'I very quickly learned that my chocolate View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
be applied to businesses outside the culinary world? Keinan: I don't think it's a coincidence we see these cases coming out at the same time. They represent a very important trend in consumption, where—especially in the luxury industry—experiential View Details
- 05 Oct 2016
- What Do You Think?
Can the US Economy Regain the Growth and Prosperity of the Past?
meeting the needs facing the threats of rising sea levels and record floods; converting energy systems to truly replaceable sources; reducing fresh water consumption or creating large desalination operations; saving top soils; reducing...
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by James Heskett
- 03 Dec 2015
- Op-Ed
How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It
Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive...
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- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
companies encouraging and funding ESG innovation. Dow Chemical has enormous energy consumption in their operations, but they've managed to save more than $10 billion through efficiency programs and are moving the world toward the adoption...
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Re: George Serafeim
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
increases price dispersion within narrow categories, is consistent with a standard vertical differentiation model in the presence of price controls. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54120 Using Online Prices for Measuring Real...
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Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting themselves at every juncture in the customer's View Details
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Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
so that you can read it cover to cover or slice and dice it like a playlist. You can read it backwards. You can just read about Wall Street or consumption or the end of the social contract. You can make the book yours as you choose....
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- 20 Feb 2008
- First Look
First Look: February 20, 2008
Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world, many farmers grow crops for local...
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Martha Lagace
- 09 Aug 2016
- First Look
August 9, 2016
earnings growth by 6%. Consistent with the hypothesis that this effect derives from the local demand channel, we find that consumption is less responsive to local labor demand shocks in counties with more generous benefits. Our analysis...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in equilibrium even if depositors and bank owners have identical preferences and investment opportunities....
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable option for governments and a voluntary option for restaurants. However, there is very limited empirical data on how such a policy might affect...
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Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
management practices such as controlled irrigation and year-round harvesting. ViniBrasil "Rio Sol" wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong...
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Martha Lagace
- 01 May 2007
- First Look
First Look: May 1, 2007
drug development process; threats from biotech and generics competitors; pharmaceutical manufacturing, selling, and marketing; and pharmaceutical consumption in Europe, the third world, and the U.S. Merck and Pfizer are analyzed in-depth...
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Sean Silverthorne
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
current account trade deficit for the US followed, with the resulting funds invested by the Chinese government in US Treasury bonds instead of going into increased consumption by Chinese consumers. This depressed global interest rates and...
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by James Heskett
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
research on potential employers. 19. The Next Marketing Challenge: Selling to 'Simplifiers' The mass consumption of the 1990s is fast fading in the rearview mirror. Now a growing number of people want to declutter their lives and invest...
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by Staff
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
main consumer segment in the economy, are expressing decreased consumption due to better utilization of existing goods, lower spending capacity, lower desire to consume, and delays in key life events that drive View Details