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- All HBS Web (584)
- Faculty Publications (125)
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- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck... View Details
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
incident, but then, under the aggressive leadership of John Stumpf and consumer banking head Carrie Tolstedt, the company created 3.3 million fictious consumer accounts. This led to Stumpf’s forced... View Details
Keywords: by Bill George
- 22 Sep 2009
- First Look
First Look: September 22
Justifying and Rationalizing Questionable Preferences Authors:Zoë Chance and Michael I. Norton An abstract is unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-018.pdf The Financing of R&D and Innovation... View Details
Keywords: Martha Lagace
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
and wrote down as many innovative ideas as they could think of, with the average person coming up with 4.5 new ideas. These ideas were then anonymously scored by other participants and Indian consumers on a variety of measures, including... View Details
Keywords: by Michael Blanding
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC... View Details
Keywords: by Jim Heskett
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every market entails a trajectory of... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
efficiency, independence of irrelevant objects, and resource-monotonicity on two preference domains (Ehlers and Klaus, 2003, Theorem 1). They explicitly prove Theorem 1 for preference domain R0 which... View Details
Keywords: Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
structure shifts towards extracting more rents from producers relative to consumers when consumers have stronger demand for variety, since producers become less substitutable. With platform competition,... View Details
Keywords: Martha Lagace
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the company's missteps, the... View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
We show when the owner prefers to license the property in exchange for a royalty and when it prefers to use the property directly. We find that variable royalty arrangements that depend on either audited... View Details
Keywords: Martha Lagace
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who... View Details
Keywords: Carmen Nobel
- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network... View Details
- 24 Jun 2014
- First Look
First Look: June 24
participants prefer borrowing less when a free formal savings account is available. Take-up patterns suggest that requests by others for participants to share their resources may be a key obstacle to saving. Download working paper:... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
studio executives appear to favor simultaneous releases of movies around the world, fewer of the phased rollouts we've seen traditionally. Does your research support this strategy? A: There are several factors that drive a preference for... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
unhappy organization is unhappy in its own way, but once we set aside the details, the fundamental dynamics of decline—and recovery from it—in these three companies turn out to be remarkably similar. Indeed, across a wide variety of situations, in banking, View Details
Keywords: by Rosabeth Moss Kanter
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details
Keywords: by Peter Jacobs