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12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

series of experiments in the HBS Computer Lab for Experimental Research. The results showed that the key to success in grabbing and holding the attention of viewers lies in evoking a carefully timed mixture of surprise and joy. (The... View Details

Keywords: by Carmen Nobel; Consumer Products

December 2020 (Revised April 2021)
Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian

After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details

Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

In a large circular classroom called The Hives, Ramon Casadesus-Masanell is roaming the floors this week as he oversees the second running of Strategic Brew, a computerized business simulation designed for first-year MBA students at Harvard Business School. HBS is no... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

February 2010
Case

Revitalizing Dell

By: Jan W. Rivkin

Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details

Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry

February 1995 (Revised October 1995)
Case

Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between

By: Lynda M. Applegate and Geoffrey Bock

Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details

Keywords: Information Infrastructure; Information Technology; Performance Improvement; Transformation; Technological Innovation; Business Strategy; Adoption; Information Technology Industry

August 2001 (Revised July 2008)
Technical Note

A Technical Note and Discussion on Real Estate Valuation (IBET): Back of the Envelope (BOE) on Bonhomme Place: A Case within a Case

By: Arthur I Segel

Discusses real estate valuation. Reviews "back of the envelope" valuation; real estate appraisal methods, including the income method; market comparables and replacement costs; and more complex computer modeling. Also discusses other variables that could influence... View Details

Keywords: Investment Funds; Mathematical Methods; Valuation; Real Estate Industry

November 1994 (Revised November 1995)
Case

SweetWater

By: H. Kent Bowen and Thomas D. Everett

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details

Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado

March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

November 2005
Background Note

Allemeier Commissioner

By: Henry B. Reiling and Kevin Wall

An employee who worked full time while pursuing an MBA wishes to deduct his tuition expenses in computing his federal income tax. The IRS denied the deduction as a violation of several of its policies interpreting the relevant statute. Are the expenses deductible? View Details

Keywords: Budgets and Budgeting; Policy; Taxation; Employees; Law

February 2021
Module Note

Intellectual Property Strategy

By: Andy Wu and Aticus Peterson

Managing intellectual property (IP) in information technology—digital technologies like software or computing hardware—requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses... View Details

Keywords: Intellectual Property; Information Technology; Management; Strategy

Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

December 1999
Case

Sun Microsystems, Inc. (A3): Network Computer: Robert Gianni on Answering the Skeptics

By: Rosabeth M. Kanter and Jane Roessner

The concept behind the network computer (NC) at Sun Microsystems, Inc. was simple: bringing workstation performance to the desktop. Recent technological breakthroughs and changes in the marketplace made the NC project timely. But internal and external skeptics wondered... View Details

Keywords: Information Infrastructure; Technology Adoption; Fluctuation; Risk and Uncertainty; Computer Industry; Computer Industry

July 2004 (Revised September 2004)
Background Note

A Conversation about Information Technology

Two managers discuss the benefits, costs, opportunities, and headaches of corporate computing. Topics include security, training, the Internet and Web, collaboration, productivity, Moore's Law, computer crashes, upgrades, open source software, network effects,... View Details

Keywords: Information Technology; Problems and Challenges

2012
Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details

Keywords: China; Strategy; China

August 2010
Case

Flash Memory, Inc.

By: William E. Fruhan and Craig Stephenson

The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details

Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Computer Industry; United States

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Computer Industry; United States

Research Summary

Internet Auctions for Close Substitutes

Economists agree that eBays auction design is sensible and potentially welfare-maximizing for the trade of collectibles, which are unique and idiosyncratic. For mainstream goods, which have close but imperfect substitutes (cars, cameras, computers, clothes), the... View Details

2012
Teaching Note

UFIDA (F) (TN)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details

Keywords: China; Strategy; China

May 1997 (Revised June 2003)
Case

Prestige Telephone Company

By: William J. Bruns Jr.

An independent regulated telephone company has established a computer services subsidiary that seems to remain unprofitable. Managers must determine whether it is profitable or not and consider changes in pricing or promotion that might improve profitability. A... View Details

Keywords: Management Analysis, Tools, and Techniques; Profit; Cost vs Benefits; Business Subsidiaries; Telecommunications Industry

June 2004 (Revised November 2005)
Case

Salem Telephone Company

By: William J. Bruns Jr. and Julie Hertenstein

A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten... View Details

Keywords: Cost; Business Earnings; Cost vs Benefits; Cost Management; Profit; Telecommunications Industry

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