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- Faculty Publications (215)
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- All HBS Web (1,147)
- Faculty Publications (215)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for...
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Keywords:
Brand Strategy;
Esports;
Video Games;
Corporate Scope;
Positioning;
Ecosystem;
Brands and Branding;
Strategy;
Business Ventures;
Business Startups;
Entrepreneurship;
Ethics;
Sports;
Competitive Strategy;
Value Creation;
Diversification;
Games, Gaming, and Gambling;
Sports Industry;
Entertainment and Recreation Industry;
Denmark;
Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 16 Jul 2012
- Working Paper Summaries
Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production
Keywords:
by Laura Alfaro & Maggie X. Chen
- Web
Latin America - Global
the title, “Democratizing Development: How Business can Create Wealth for All,” the invite-only event contributed to advancing BiGS' mission to leverage the power of the private sector and international markets to find solutions to social...
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- 24 Jul 2000
- Research & Ideas
Value Maximization and Stakeholder Theory
important constituencies of the firm. This includes not just financial markets, but employees, customers, suppliers, the community in which the organization exists, and so on. Indeed, it is obvious that we cannot maximize the long-term View Details
Keywords:
by Michael C. Jensen
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
move in 2023 away from its signature group meetings and nutritional products to providing Wegovy prescriptions via telehealth. The interview has been lightly edited for length and clarity. Lane Lambert: The Weight Watchers marketing...
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- 02 May 2023
- What Do You Think?
How Should Artificial Intelligence Be Regulated—if at All?
players, often with unorthodox moves. Sure, at the moment AI causes machines to do dumb things and say things that aren’t true. And yes, AI could spread damaging information even more rapidly and convincingly than social media. Some...
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- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
Market went through several business models before finding one that worked. But the opposite was true after the boom; a company could have a great idea and a great team, but still fail to achieve traction due to lack of funding and,...
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Keywords:
by Carmen Nobel
- Web
Biography - Institute For Strategy And Competitiveness
and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market...
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- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
decades of rapid growth. Consumers redeemed about 7.7 billion coupons in 1992, roughly double the amount in the previous decade. By 2006, the number fell to 2.6 billion, the authors found using data from NCH Marketing and Inmar...
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Keywords:
by Rachel Layne
- April 2009 (Revised April 2012)
- Case
Bono and U2
By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the...
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Keywords:
Arts;
Business Model;
Social Entrepreneurship;
Globalized Markets and Industries;
Leadership;
Brands and Branding;
Personal Development and Career;
Social Enterprise;
Music Industry
Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
- Web
The Forgotten Real Estate Boom - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
the 1920s Research Links Site Credits The Forgotten Real Estate Boom of the 1920s The famous stock market bubble of 1925–1929 has been closely analyzed. Less well known, and far less well documented, is the nationwide real estate bubble...
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- 02 Sep 2014
- First Look
First Look: September 2
to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either junior or senior employees to seek to improve reported relative performance...
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Keywords:
Sean Silverthorne
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
over others.” Keenan studied corporate donations with Leslie John, professor of business administration at HBS, and Anne Wilson, a lecturer at the Wharton School of the University of Pennsylvania. Their findings will appear in a forthcoming issue of View Details
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by Pamela Reynolds
- 17 Jun 2008
- First Look
First Look: June 17, 2008
charge higher interest rates when they have market power, more so to smaller firms that have fewer outside options for external finance. These findings highlight a "darker side" to decentralized banks and suggest that the...
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Keywords:
Martha Lagace
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets versus broadening his attack to include China. If he enters China, should he...
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Keywords:
Sean Silverthorne
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
than recent economic crises and recessions such as the Great Recession of 2008 and the Mideast oil crisis, whose causes were financially driven. The fundamental driver of the pandemic is health and safety concerns and hence customer...
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- November 2017
- Case
The 'Wonder Drug' That Killed Babies
By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble
In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children...
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Keywords:
Regulation;
Business and Government Relations;
Business and Community Relations;
Business and Stakeholder Relations;
Product Marketing;
Corporate Social Responsibility and Impact;
Business History;
Health;
Government Legislation;
Corporate Accountability;
Ethics;
Governing Rules, Regulations, and Reforms;
Pharmaceutical Industry;
Public Administration Industry;
United States;
United Kingdom;
Australia;
Germany;
Europe
Krieger, Joshua Lev, Tom Nicholas, and Matthew Preble. "The 'Wonder Drug' That Killed Babies." Harvard Business School Case 818-044, November 2017.
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
Markets Unit at HBS. The cases hold a crucial lesson for business leaders: Tormenting workers can result in dire consequences. While the cases describe an extreme example, Montgomery wonders if the improper pressure tactics used at France...
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Keywords:
by Michael Blanding
- 2007
- Article
Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation
By: Arthur A. Daemmrich
In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative...
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Keywords:
Brands and Branding;
Policy;
Risk Management;
Government Legislation;
Risk and Uncertainty;
Goals and Objectives;
Customers;
Pharmaceutical Industry;
Health Industry;
United States
Daemmrich, Arthur A. "Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation." Pharmacy in History 49, no. 2 (2007): 61–75.
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
Williams, a visiting fellow at Harvard Business School’s Institute for the Study of Business in Global Society (BiGS). And perhaps even worse, DEI efforts based on the business case usually fail to address the root causes of inequality....
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