Publications

2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

29 Apr 2014
First Look

First Look: April 29

http://www.hbs.edu/faculty/Publication%20Files/bgjs13_84709dcc-425f-4fe2-8600-0f8cbb50be16.pdf August 2013 The Palgrave Encyclopedia of Strategic Management The Case Method By: Bower, Joseph L. Abstract—The... View Details

Keywords: Sean Silverthorne

March 2000
Case

Heartport, Inc.

By: Gary P. Pisano and Shoshana Dobrow

Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details

Keywords: History; Product Positioning; Knowledge Acquisition; Corporate Entrepreneurship; Technology Adoption; Health Care and Treatment

January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts

29 Aug 2024
Video

Welcoming the Class of 2026 to Harvard Business School

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

well in the future only if it holds stocks that are primarily held by historically successful managers.— Randolph B. Cohen A: The increase in precision that our method obtains compared to the standard approach was really striking to us.... View Details

Keywords: by Ann Cullen

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

05 Sep 2012
First Look

First Look: September 5

governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of the document, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their financial self-interests-at great costs to... View Details

Keywords: Sean Silverthorne

August 2021 (Revised February 2023)
Supplement

Fair Park Covid-19 Mass Vaccination Site (B)

By: Willy Shih

This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair... View Details

Keywords: Operations Management; Operations Improvement; Operations And Processes; Toyota Production System; COVID-19 Pandemic; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

07 Oct 2009
Working Paper Summaries

Specific Knowledge and Divisional Performance Measurement

Keywords: by Michael C. Jensen & William H. Meckling

2017
Chapter

Toward Transparent Reporting of Psychological Science

By: Etienne P. LeBel and Leslie K. John

In this chapter we make a case for increased transparency of the methods used to obtain research findings. Although comprehensive reporting facilitates accurate assessment of a paper’s claims, the current reporting norm is secrecy, not openness. We begin by putting... View Details

Keywords: Research; Problems and Challenges

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30 Mar 2020
News

Why Is the U.S. Behind on Coronavirus Testing?

December 2013
Article

How Google Sold Its Engineers on Management

By: David A. Garvin

High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details

Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management

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Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

October 2023
Article

Improving Regulatory Effectiveness Through Better Targeting: Evidence from OSHA

By: Matthew S. Johnson, David I. Levine and Michael W. Toffel

We study how a regulator can best target inspections. Our case study is a U.S. Occupational Safety and Health Administration (OSHA) program that randomly allocated some inspections. On average, each inspection averted 2.4 serious injuries (9%) over the next five years.... View Details

Keywords: Safety Regulations; Regulations; Regulatory Enforcement; Machine Learning Models; Safety; Operations; Service Operations; Production; Forecasting and Prediction; Decisions; United States

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2020
Working Paper

Improving Regulatory Effectiveness Through Better Targeting: Evidence from OSHA

By: Matthew S. Johnson, David I. Levine and Michael W. Toffel

We study how a regulator can best target inspections. Our case study is a US Occupational Safety and Health Administration (OSHA) program that randomly allocated some inspections. On average, each inspection averted 2.4 serious injuries (9%) over the next five years.... View Details

Keywords: Government Administration; Working Conditions; Safety; Quality; Production; Analysis; Resource Allocation; Manufacturing Industry; United States

SSRN

October 2018 (Revised May 2019)
Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

August 1988 (Revised December 2000)
Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details

Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States