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All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
let people broadcast their personal values the way a bumper sticker on the back of a car does." CONCEPT: Enable the viewer to showcase a badge of honor and relate to tribes. EXAMPLE: Fiat's rapping mommy. Last December, Fiat UK released...
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- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
technology is an important part of the story here. What would it take to get commuters out of their cars and into public transit? I envision a subway system with stops further apart, so long-haul transit can be faster and more efficient....
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- 11 Dec 2018
- Research & Ideas
Free Trade Needs Nurturing—and Other Lessons from History
"By trying to manage trade flows in any specific product through tariffs or barriers, you will affect many other elements with effects that are difficult to predict." Reinert: For millennia, most trade was either in raw material or in finished goods. Until...
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Keywords:
by Staff;
Auto;
Aerospace;
Chemical;
Consumer Products;
Electronics;
Energy;
Industrial Products;
Manufacturing;
Shipping;
Transportation
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
customer will buy his or her next car from them, and at that, a second purchase could well be years away. While many firms are clearly bent on getting big fast, some competitors are adopting a get-it-right-first strategy instead. One such...
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by Peter Jacobs
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have...
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- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
demand information that the dealer obtains through the initial assessment and subsequent learning in the selling process. With the dealer's average net profit per car in the estimation sample being around $1150, the initial assessment is...
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Dina Gerdeman
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
Once upon a time, suppliers held all the cards. Henry Ford's dictum that consumers could have any color car they wanted as long as it was black proved wrong in the extreme, but for years manufacturers in this country kept their hands...
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- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
and downtown Beijing, and during the trip we saw maybe one other car every five minutes or so.” Fast-forward 37 years, and that same roadway is 10-lanes wide and jammed with traffic from 7:00 in the morning until 9:00 at night. During...
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by Deborah Blagg
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
automatic transmission of a car or a complex computer chip than what we used even a few years ago. You don’t need a generation of experience anymore; design and production are getting democratized and more accessible through the...
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- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
both a car wax and dessert topping. At the moment, the cell phone is the closest thing we have to a fully converged device, said panelists, who represented device makers, telecom service providers, and operating system developers. Many...
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by Sean Silverthorne
- 09 Jan 2019
- Research & Ideas
The UK Needs a Bold Strategy Around Competition to Survive Brexit
put in place strategies to drive prosperity in the regions. In addition, its policy has also focused on a few strong industries, such as pharmaceuticals, aerospace, and car manufacturing, while ignoring that the broader economy that has...
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by Michael Blanding
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
United States—which is comparable to the number of fatalities resulting from car accidents. Current gun-purchase laws in most states allow the buyer to take home a firearm immediately after completion of an instant background check, which...
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by Dina Gerdeman
- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
skilled nursing facilities for their recovery, where they could learn how to walk, climb stairs, and get into a car with their new knee or hip. In other hospitals, however, those skills were discussed in a 30- to 60-minute conversation in...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7...
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- 12 Mar 2007
- Research & Ideas
The New Real Estate
where you sometimes see more camel and donkey carts (now there's green energy!) than autos parked outside. India's 300-million-strong middle class is hungering for consumer goods and decent homes. Despite the lack of infrastructure, this year 10 million View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
first day talking to the global partner and reviewing objectives. The next day, they take cars and translators to interview potential customers. If all goes well, they'll generate insights like those students had about laptops in China....
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- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue...
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by Staff
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
platform that connects pet owners with pet sitters and dog walkers; Rob Infantino, CEO and founder of OpenBay, which connects car owners with repair shops; Elsa Sze, founder and CEO of Agora, which facilitates online town hall meetings...
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- 18 Oct 2011
- First Look
First Look: October 18
that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by a suicide bomber while leading his infantry platoon during a combat patrol in...
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Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
of him and his company. But eventually, when sales of his breakthrough, no-frills Model T began to flag because car buyers became interested in style, not just functionality, Ford refused to face facts. He denied that the world had moved...
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