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- Faculty Publications (375)
Show Results For
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All HBS Web
(682)
- News (126)
- Research (516)
- Multimedia (7)
- Faculty Publications (375)
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- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 04 Sep 2001
- Research & Ideas
Is Government Just Stupid? How Bad Decisions Are Made
"Washington" telling them what they can and cannot do with their property. Both sides battle for increased or decreased legislation while ignoring possibilities for wiser regulation through joint problem solving. When a sports team threatens to move to a new...
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- 28 Nov 2023
- Book
Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?
In most illiberal regimes, capitalists are described as “cronies” or “co-opted” by political elites, meaning they do the bidding of the political elites. But these characterizations do not account for how state–business relations change...
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by Sean Silverthorne
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
enter new markets, bidding unprecedented sums to purchase competitors and buying up pricey technology. The spending spree sunk the company deep into debt, according to the research. When the dot-com bubble burst in the early 2000s, the...
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by Michael Blanding
- 24 Apr 2017
- Op-Ed
Op-Ed: Courage: The Defining Characteristic of Great Leaders
Unilever Sustainable Living Plan with well-defined metrics the following year. Polman’s efforts in his first eight years returned 214 percent to Unilever shareholders. Nevertheless, Kraft Heinz, owned by Brazilian private equity firm 3G, made a hostile View Details
- 09 May 2013
- Working Paper Summaries
Clusters of Entrepreneurship and Innovation
- 09 Jan 2024
- Research & Ideas
Could Clean Hydrogen Become Affordable at Scale by 2030?
Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the...
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- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
question. What follows are six ways to make your threats more credible in negotiation. 1. Increase your costs of not following through on your threat Imagine that you're thinking about bidding to acquire another company that would be of...
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by Deepak Malhotra
- 2010
- Chapter
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms...
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Keywords:
Policy;
Government Legislation;
Media;
Interests;
Power and Influence;
Public Opinion;
United States
Moss, David, and Mary Oey. "The Paranoid Style in the Study of American Politics." In Government and Markets: Toward a New Theory of Regulation, edited by Edward J. Balleisen and David A. Moss. Cambridge: Cambridge University Press, 2010.
- 2008
- Other Unpublished Work
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details
Keywords:
Policy;
Government Legislation;
Media;
Interests;
Power and Influence;
Public Opinion;
United States
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
class supplier to design and build a turnkey automotive painting facility in Oakville, Canada. Ford and ABB agreed to work together in an initial preparatory phase, rejecting the traditional approach of bids based on incomplete...
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- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
Gross suggests tasking a group of employees with a problem to see what solutions they develop, but then focusing the competition to just a few people with the most powerful ideas, transitioning the other employees to projects where they might have comparative...
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- 17 Jan 2012
- First Look
First Look: January 17
PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time. Publisher's Link:...
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Keywords:
Sean Silverthorne
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 08 Aug 2005
- Research & Ideas
Decision Rights: Who Gives the Green Light?
for the pricing of bids made by its foreign subsidiaries. The company believed that its U.S.-based executives would be more effective in making pricing decisions because they had a broader purview of the company's needs. But the time...
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by Peter Jacobs
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
earned him the United Nations Foundation’s Champion for Global Change Award in 2014. Polman faced his toughest test when Kraft Heinz launched a hostile takeover bid in 2017. Within 48 hours, Polman rejected the View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
commission and put one person in charge. The results of the closed bidding for construction contracts only reinforced that decision: the commission invited bids on the entire project on October 9, 1906—and...
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- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- September 2021
- Case
TAV Airports: Acquiring Almaty International
By: Juan Alcácer and Esel Çekin
The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had...
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Keywords:
Airports;
COVID-19 Pandemic;
Strategy;
Mergers and Acquisitions;
Bids and Bidding;
Air Transportation Industry;
Central Asia;
Turkey
Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.