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Show Results For
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All HBS Web
(901)
- News (118)
- Research (690)
- Events (2)
- Multimedia (1)
- Faculty Publications (260)
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- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017...
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Carmen Nobel
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what...
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by Kristen Senz
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
imperialists? A: Americans never like to use that word in describing our actions! I certainly don't. But it fits our behavior in Panama. The "successful" part happened under Teddy Roosevelt: the United States used military force...
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- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business...
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Sean Silverthorne
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
"interests," or what each side really cares about. Failure to uncover interests often leads to mistakes in our second dimension, deal design, such as treating potentially more cooperative agreements as pure price deals in which...
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by Martha Lagace
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
Bigger paychecks for retail employees could generate significant payoffs for employers by reducing worker theft and raising the level of moral behavior in the workforce, a new study shows. Tatiana Sandino, an associate professor in...
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- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
potentially have a role for everyone in which they feel they can contribute to overcoming the uncertainty, overcoming the crisis. Community. All of us live in communities. so it’s extremely important that we set an example, model View Details
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by Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
pressure increases, team members begin to over-rely on general expertise while discounting domain-specific expertise, leading to suboptimal performance. I use longitudinal qualitative case studies to explore the underlying behavioral...
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Sean Silverthorne
- 01 Feb 2021
- What Do You Think?
Has the New Economy Finally Arrived?
is at least a lull in globalization. China’s economic development has increased its costs of production and reduced international price competition. Outsourcing may have seen the end of its rapid growth. And workers may belatedly be...
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by James Heskett
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should sales managers learn from changes in buying behavior during the pandemic? Cespedes: First, beware of the many predictions you...
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by Kristen Senz
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that violate government...
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Sean Silverthorne
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
suggests that key aspects of sponsorship actually benefit men more than women. Relative interests and a collaborative experiment Baldiga worked in the professional services industry—as an audit manager at Price Waterhouse—for several...
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by Carmen Nobel
- 14 Aug 2012
- First Look
First Look: August 14
Working PapersLegislating Stock Prices Authors:Lauren Cohen, Karl Diether, and Christopher Malloy Abstract In this paper we demonstrate that legislation has a simple, yet previously undetected impact on firm stock prices. While it is...
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Sean Silverthorne
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday...
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by Michael C. Jensen
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
similar amounts of technology. The common pattern was that the majority of customers in those markets had changing needs and wants, and their behavior was changing. Kost: Many of the companies you’ve studied gained a foothold in the...
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- April 2010
- Case
A Giant Among Women
By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant...
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Keywords:
Consumer Behavior;
Customer Focus and Relationships;
Global Strategy;
Gender;
Customer Satisfaction;
Product Development;
Bicycle Industry;
Taiwan
Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
cramming is occurring? When companies spend a lot of money fixing product deficiencies, they may be cramming. Large charges or expenses to integrate an acquisition are a good tip-off. Another sign is when companies must convince customers to change their View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors....
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by Dina Gerdeman
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
be classified into five segments: innovators, early adopters, early majority, late majority, and laggards. Each of the five segments has its own behavioral and demographic characteristics, with varying levels of uncertainty about the...
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- 10 Apr 2012
- First Look
First Look: April 10
Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who...
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Carmen Nobel