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Show Results For
- All HBS Web
(535)
- People (2)
- News (131)
- Research (306)
- Multimedia (1)
- Faculty Publications (200)
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
When most people think of innovation, they envision developed-world companies such as the U.S.A.'s IBM, Japan's Sony, South Korea's Samsung, Finland's Nokia, or Switzerland's Novartis, technology leaders that have stayed at the cutting edge of dynamic View Details
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
redoubled his professional reading. Beck learned to trust her instincts, even when they flew in the face of convention. Rather than follow industry practice and hire part-time employees, she insisted on... View Details
- 21 Sep 2016
- News
Fashion’s Transparent Translator
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been... View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
Glaeser, William R. Kerr, and Giacomo A.M. Ponzetto Publication:Journal of Urban Economics (forthcoming) Abstract Employment growth is strongly predicted by smaller average establishment size, both across cities View Details
Keywords: Martha Lagace
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
Wal-Mart and even Google in the United States to do the same. After all, the financial services industry is crying out for a brand that promises to "do no evil." Join the discussion on Harvard... View Details
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
day. With this internship, I hope to immerse myself with the fashion-retail industry in New York City and find out whether this is a career I want to pursue in the longer term. This new division, Product... View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- August 2002
- Teaching Note
Sa Sa Cosmetics, TN
By: David E. Bell
Teaching Note for (9-502-085). View Details
- 06 Jun 2024
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
exists at the intersection of the healthcare and beauty industries, educating consumers on the modern way to take care of their skin. It's designed to be a more inviting and... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They... View Details
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
resort or one pass.” Bringing a Breath of Fresh Air to a Stodgy Industry When you consider the total cost of ski passes, ski rentals or purchased gear, plus lessons, food, and lodging, the sport of sliding... View Details
- 29 Apr 2015
- Blog Post
2+2: Challenging Conceptions of Business
business, I knew I had to apply. The 2+2 Program reaffirmed my belief that business has the potential to impact all industries and all aspects of life. What was your undergraduate background?I attended NYU’s... View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
debate barriers and opportunities for business and environmental sustainability at a Harvard Business School research gathering. Corporate Sustainability: A Strategy?Between 2012 View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
privately held Joh. A. Benckiser SE, which owns Coty, Labelux, and stakes in Reckitt Benckiser and Burger King. He serves as chairman of Coty, the global beauty company View Details
- 11 Sep 2012
- First Look
First Look: September 11
economies across and within activities vary by activity and type of organic expansion; and (4) across-activity internal economies are asymmetric. Download the paper:... View Details
Keywords: Sean Silverthorne
- 18 Feb 2021
- Blog Post
SIPs in 2021
spoke to me; I took the message of living life with urgency to heart,” recalls Lailah Thompson (MBA 2021). “It’s really what I needed, especially for a time like this. I see my future self in Boz; she is an amazing, beautiful Black woman... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details