Publications

29 Oct 2015
News

Walgreens-Rite Aid merger would pose challenge to CVS

26 Apr 2012
News

Social Entrepreneurs Try to Offer Solutions to K-12 Problems

December 2009 (Revised February 2012)
Case

Monsanto: Helping Farmers Feed the World

By: David E. Bell, Carin-Isabel Knoop and Mary Shelman

Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption... View Details

Keywords: Food; Global Strategy; Leadership; Production; Agriculture and Agribusiness Industry; Biotechnology Industry; United States

27 Apr 2020
News

Social Distancing Survey: 36 Million Americans’ #1 Way to Cope is Online Shopping

26 Feb 2018
News

The quest to win over Amazon

08 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Harley Munsell

student programming and coordinated the office’s event planning. It’s really interesting to have experienced two different departments around campus and I’m glad to have had the opportunity. What is the best part about working with... View Details

Keywords: Consulting

January 2016 (Revised October 2016)
Case

Saudi Aramco and Corporate Venture Capital

By: Joseph B. Fuller, Matthew Rhodes-Kropf and Nathaniel Burbank

Saudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the... View Details

Keywords: Venture Capital; Corporate Entrepreneurship; Energy Industry; Saudi Arabia

January 2023 (Revised December 2023)
Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details

Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe

26 Jun 2010
News

The people's banker

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)

February 2008 (Revised April 2009)
Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop

With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry

April 2013
Article

Information and Subsidies: Complements or Substitutes?

By: Nava Ashraf, B. Kelsey Jack and Emir Kamenica

Does providing information about a product affect the impact of price subsidies on purchases of new or unfamiliar products? This question is particularly relevant for the introduction of health products in developing countries where consumers may be uncertain about... View Details

Keywords: Subsidies; Information; Consumer Behavior; Health; Zambia

Find at Harvard

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March 2011
Background Note

Customer Loyalty Schemes in the Retail Sector

By: Jose B. Alvarez and Aldo Sesia

Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details

Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States

Research Summary

Decision making

Dr. Bos investigates how unconscious processes aid and improve performance. His work contests the common-sense notion that conscious deliberation always leads to the best outcomes. Dr. Bos and colleagues propose that, for complex decisions, the best outcomes result... View Details

February 2018 (Revised December 2019)
Case

The Tax Man: Taxes in Private Equity Real Estate

By: Nori Gerardo Lietz, Timothy J. Becker, Ricardo Andrade and Sayiddah F. McCree

In January 2018, Caelan Langan, an associate at KSW Partners LLC (“KSW”), was asked by Katherine Scott, the partner for whom he worked, to recommend a proposed structure to acquire a prominent office building in San Francisco for their most recent fund. Caelan was... View Details

Keywords: Real Estate; Alternative Investment Structures; Property; Acquisition; Private Equity; Investment; Management; Taxation; Policy

May 1998 (Revised February 2007)
Case

Morningstar, Inc.

By: Andre F. Perold and Markus Mullarkey

Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund... View Details

Keywords: Investment Funds; Asset Management; Revenue; Financial Strategy; Publishing Industry; Financial Services Industry; United States