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- News (2,320)
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- Faculty Publications (4,534)
Show Results For
-
All HBS Web
(10,791)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider...
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Keywords:
Experience and Expertise;
Customer Value and Value Chain;
Learning;
Price;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Service Delivery;
Quality;
Risk and Uncertainty;
Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- Program
Owner/President Management
other responsibilities while you are on campus. Between sessions, you will be expected to reflect on and apply what you have learned. Application Submission We recommend that you apply as soon as you can,...
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- July 2012 (Revised January 2014)
- Case
HGRM: Bringing Back High Touch Hospitality
By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,...
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Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
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Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- 2010
- Working Paper
Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance
By: Laura Alfaro and Maggie Chen
We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the...
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Keywords:
Financial Crisis;
International Finance;
Foreign Direct Investment;
Local Range;
Multinational Firms and Management;
Production;
Performance Evaluation;
Networks
Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance." Harvard Business School Working Paper, No. 10-110, June 2010.
- 06 Dec 2021
- News
Truth Be Told
Image by John Ritter In 2018, HBS associate professors Aiyesha Dey and Jonas Heese wrote a case about a whistleblower at a multi-national gambling company who exposed financial misstatements, first to his manager and later to the US Securities and Exchange Commission....
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- November 2000 (Revised May 2002)
- Case
Oracle Corporation
By: Frances X. Frei and Hanna Rodriguez-Farrar
Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management...
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Keywords:
Organizational Change and Adaptation;
Internet and the Web;
Service Operations;
Service Delivery;
Applications and Software;
Management Teams;
Innovation and Invention;
Web Services Industry;
Information Technology Industry
Frei, Frances X., and Hanna Rodriguez-Farrar. "Oracle Corporation." Harvard Business School Case 601-043, November 2000. (Revised May 2002.)
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line...
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Keywords:
Customer Value and Value Chain;
Marketing Reference Programs;
Product Development;
Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- April 2006 (Revised March 2007)
- Case
Southern States Communications
By: Constance E. Bagley and Michael B. Keating
Managers receiving letters claiming that their products or services violate the intellectual property rights of another sometimes have a tendency to ignore them after their technical staff advises them that the claims have no merit. Illustrates the perils of that...
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Bagley, Constance E., and Michael B. Keating. "Southern States Communications." Harvard Business School Case 806-170, April 2006. (Revised March 2007.)
- February 2022 (Revised September 2022)
- Case
InstaDeep: AI Innovation Born in Africa (A)
By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.]....
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Keywords:
AI;
Artificial Intelligence;
Entrepreneurship;
Operations;
Business Subsidiaries;
Brands and Branding;
Innovation and Invention;
Growth and Development Strategy;
AI and Machine Learning;
Technology Industry;
Africa
Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
- July 2016
- Case
Cataumet Boats, Inc.
By: W. Earl Sasser and Mark Davis
Jaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that her family's business, Cataumet Boats, which her grandparents started and which her mother and...
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Keywords:
Business or Company Management;
Family Business;
Production;
Cost Management;
Transportation;
Customer Satisfaction
Sasser, W. Earl, and Mark Davis. "Cataumet Boats, Inc." Harvard Business School Brief Case 917-509, July 2016.
- Program
Strategic Marketing for Driving Growth
and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will...
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- February 2010
- Case
Corporate Strategy at Berkshire Partners
By: Julie M. Wulf and Scott Waggoner
The managing directors of Berkshire Partners, a mid-sized private equity firm, address strategic and organizational challenges in response to turbulent market conditions, rapid firm growth, and the transition of leadership from its founding partners to the next...
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Keywords:
Private Equity;
Management Teams;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Competitive Advantage;
Corporate Strategy;
Financial Services Industry;
Boston
Wulf, Julie M., and Scott Waggoner. "Corporate Strategy at Berkshire Partners." Harvard Business School Case 710-414, February 2010.
- November 2018 (Revised June 2019)
- Case
ofo
By: Mitchell Weiss
Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the...
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Keywords:
Ofo;
Bikeshare;
Scale;
Platforms;
Government As A Platform;
Platform Mechanics;
Dai Wei;
Dockless Bikes;
Mobike;
Bike-share;
Online-to-offline;
Mobility;
Digital Platforms;
Infrastructure;
Transportation;
Bicycle Transportation;
Growth and Development Strategy;
Bicycle Industry;
China;
Beijing
- Other Article
Leadership, Innovation, and Strategic Change: A Conversation with Michael Tushman
By: Michael L. Tushman, Sorah Seong, Yeongsu Kim and Gabriel Szulanski
Continuing the emerging tradition of the Knowledge and Innovation (K&I) Interest Group at the Strategic Management Society (SMS) Conference to interview foundational scholars in strategic management, we invited Professor Michael Tushman from Harvard Business School...
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Keywords:
Innovation;
Technological Change;
Management Education;
Technological Innovation;
Leadership;
Change Management;
Business Education
Tushman, Michael L., Sorah Seong, Yeongsu Kim, and Gabriel Szulanski. "Leadership, Innovation, and Strategic Change: A Conversation with Michael Tushman." Journal of Management Inquiry 24, no. 4 (October 2015): 370–381.
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy...
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- 27 Jan 2016
- News
Case Study: Can an Airline Cut “Turn Times” Without Adding Staff?
- Web
Faculty & Advisors - MBA
Harvard University; MD ’11, Harvard University; BA, Biology, Yale University Dr. Andrew Dervan is Co-Founder & Chief Operating Officer at Cajal Neuroscience. Prior to Cajal, Andrew was a senior director of business development at Celgene...
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- 16 Mar 2021
- News
Employers Must Ensure the Safety of Home Workspaces
- Web
Admissions & Financial Support - Doctoral
Admissions & Financial Support Your Journey Starts Now Application Requirements HBS admits a talented class of intellectually curious applicants from diverse backgrounds every year. We search for individuals who want to influence the...
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