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Show Results For
- All HBS Web
(6,751)
- People (1)
- News (2,443)
- Research (3,662)
- Events (46)
- Multimedia (75)
- Faculty Publications (2,634)
- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
- Article
Third-party Punishment as a Costly Signal of Trustworthiness
By: Jillian J. Jordan, Moshe Hoffman, Paul Bloom and David G. Rand
Third-party punishment (TPP), in which unaffected observers punish selfishness, promotes cooperation by deterring defection. But why should individuals choose to bear the costs of punishing? We present a game theoretic model of TPP as a costly signal of... View Details
Jordan, Jillian J., Moshe Hoffman, Paul Bloom, and David G. Rand. "Third-party Punishment as a Costly Signal of Trustworthiness." Nature 530, no. 7591 (2016): 473–476.
- 9 Dec 2011 - 10 Dec 2011
- Conference Presentation
Taste Contested: The Construction of American Wine Culture, 1967-1976
By: Ai Hisano
This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details
Hisano, Ai. "Taste Contested: The Construction of American Wine Culture, 1967-1976." Paper presented at the International Conference on Food Studies, Food Studies Knowledge Community, Las Vegas, NV, December 9–10, 2011.
- 28 Jun 2024
- News
Honoring Leadership in New York; PRIDE Alumni Share HBS Stories
New York Leadership Dinner Honors Leaders Challenging the Status Quo At its 55th Annual Leadership Dinner in May, the HBS Club of New York (HBSCNY) honored four leaders whose careers and contributions to the world embody this year’s theme, “Challenging the Status Quo.”... View Details
Keywords: Margie Kelley
- 01 Jun 2024
- News
3-Minute Briefing: David Perpich (MBA 2007)
I interned at a lot of different places in high school and college—a hospital, a retail store, a magazine, an ad agency. At Duke, I was part owner of a student-run food-delivery service. In Clay Christensen–speak, it was the “emergent strategy,” exploring as I went and... View Details
- 01 Jun 2012
- News
Celebrating HBS Women
In celebration of this year’s 50th anniversary of women being admitted to the full-time MBA program, HBS and the Culture and Community Initiative are planning a series of events that explore the past, present, and future of women in leadership in business and society,... View Details
- 28 May 2021
- News
3 Strategies to Convince People That Your Startup Is Legit
- 14 Sep 2020
- News
The Falling Tides of Life
- 12 Sep 2019
- News
Skydeck Voices: Finding My Muse
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Today's episode of Skydeck features alumni weighing in on where and when they do their best thinking. The podcast team collected these thoughts during Spring Reunions this year and several... View Details
- 01 Dec 2000
- News
Stevenson Named Director of External Relations
In his recent appointment as senior associate dean and director of External Relations, Professor Howard H. Stevenson assumes the responsibility of serving as a liaison between HBS and its alumni. "I am delighted to be working more closely with alumni and with the... View Details
- 12 Dec 2014
- News
The Paradox of Managing Creativity
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
Spring greetings to all HBS alumni! The arrival of April signals the start of intense planning for spring events at HBS. The MBA spring reunions are fast approaching, and plans for the annual Club Officers Roundtable and spring Alumni Board meeting are coming together.... View Details
- 01 Sep 2007
- News
Last Look - September 2007
Our thanks to MBA 1976 classmates John Adams, Dottie Stephenson (both Section C), Sam Yates (Section D), and many others who provided details about this model rocket launch in Harvard Stadium. Yates wrote: “We had a first-year Marketing case called ‘Estes Rocket... View Details
- 26 Feb 2008
- News
The Right Stuff at HBS
A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous, thoughtful things that a lot of people never hear about. This... View Details
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
is really important to them. The implication is that this will lead to different behaviors and perhaps even different endeavors in the future. The first impulse for many has been to vow to spend more time with family and activities that... View Details
Keywords: by James Heskett
- 26 Jan 2021
- News
Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response
Clubs News Clubs News Club Webinars Explore Untapped Potential of FemTech The HBS Women’s Association of Greater New York (HBSWANY), and the HBS Association of Northern California (HBSANC) each hosted a virtual panel discussion last month exploring the overlooked... View Details
Keywords: Margie Kelley
- 08 Aug 2023
- Research & Ideas
The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?
With more data available than ever before, why would any executive gamble on a hunch—especially for decisions that involve their own employees? An emerging field that uses data to study human behavior at work, “people analytics” is... View Details
Keywords: by Ben Rand
- 12 Oct 2006
- First Look
First Look: October 12, 2006
Note on Human Behavior: Character and Situation Harvard Business School Note 404-091 When we think of human behavior, especially from a moral perspective, we are often drawn to explanations that rest on character. In simple terms, we conclude that virtuous View Details
Keywords: Sean Silverthorne
- 01 Feb 2001
- News
High Stakes: Springboard 2000 Comes to HBS
It could have passed for a sorority reunion, as a distinguished group of enthusiastic and motivated women assembled for a group photo. But the membership requirements for this sisterhood were stiff. The 28 entrepreneurs who came to HBS in early November had been chosen... View Details
- 01 Dec 2012
- News
WSA Speakers Kick Off W50
In October, the Women's Student Association (WSA) hosted two speakers on campus as part of the School's yearlong celebration of women at HBS. "We're here to start a conversation about how we can accelerate the advancement of women leaders who make a difference in the... View Details